What Nestlé's attempt to trademark the shape of a KitKat teaches

The concept of “affordances” is used by product designers to capture the sense that an object seems to call for certain kinds of use. A handle affords holding, a button pressing and a KitKat breaking.

What Nestlé's attempt to trademark the shape of a KitKat teaches us about design - Inside FMCG

Nestle's Fight to Trademark the Kit Kat Bar

Science + Tech – Articles, Analysis, Comment – The Conversation – page 96

Nestlé loses battle to trademark KitKat shape, 2016-01-25

KitKat lost its trade mark case: what you need to know

The KitKat trademark battle and its wider implications - Clarivate

Mitch Hedberg Quote: “The Kit Kat candy bar has the name Kit Kat imprinted into the chocolate. That robs you of chocolate! That's a clever cho”

Kit Kats Have A Surprising Ingredient In Their Filling, 42% OFF

What Nestlé's attempt to trademark the shape of a KitKat teaches us about design