Prime Video to start showing ads on movies and TV shows in January

If you are an Prime Video user, get ready to see ads on movies and TV shows starting next month. The company said in an email to U.S. members this week that Prime will include ads for subscribers beginning on Jan. 29.
If you are an Prime Video user, get ready to see ads on movies and TV shows starting next month. The company said in an email to U.S. members this week that Prime will include ads for subscribers beginning on Jan. 29. Prime members who want to keep their movies and TV shows ad-free will have to pay an additional $2.99 per month. The tech giant follows other major streamers –- such as Netflix and Disney –- who have embraced a dual model that allows them to earn revenue from ads and also offer subscribers the option to opt out with a higher fee.

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