Backstory: The battle royal between Asian Paints and ICI

By A Mystery Man Writer
Last updated 17 Jun 2024
Backstory: The battle royal between Asian Paints and ICI
Set up in 1942 as a partnership firm by four friends, Asian Paints had taken on entrenched multinationals as well as local competitors to emerge as India’s largest paints company, almost twice the size of its nearest competitor Goodlass Nerolac.
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