Is Your Sorry, We're Closed Sign a Lost Marketing Opportunity

I hate those “Sorry, We’re Closed” signs on the doors of businesses—especially on the door of my favorite Portsmouth, NH, ice cream shop. But it isn’t the fact that it’s closed that bothers me so greatly; it’s the lost marketing opportunity to communicate with its customers. At Matter, we conduct what I like to call “touch point analysis” for our clients. The analysis takes a really Read more »

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