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WaterWipes ad claiming to be 'world's purest' deemed misleading by ASA

By A Mystery Man Writer
Last updated 06 Jun 2024
WaterWipes ad claiming to be 'world's purest' deemed misleading by ASA
The UK’s Advertising Standards Authority (ASA) has asked wet wipe company WaterWipes to stop advertising itself as the “world’s purest wipes” due to the tagline being misleading.
WaterWipes ad claiming to be 'world's purest' deemed misleading by ASA
WaterWipes Plastic-Free Original Baby Wipes, 99.9% Water Based Wipes, Unscented & Hypoallergenic for Sensitive Skin, 60 Count (Pack of 12), Packaging May Vary : Baby
WaterWipes ad claiming to be 'world's purest' deemed misleading by ASA
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