The success behind Chia Pet, The Clapper & the Ove Glove. What's The Secret?

If you haven’t heard of Joseph Enterprises, I can guarantee you’ve heard of one or more of their products – some of their more famous products include the Chia Pet, the Ove Glove, and the Clapper. It’s typical that products have a life cycle – but Joseph’s have had outstanding longevity. When Joseph Pedott considers adding a product to his line, what qualities does he look for?

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