Why are Dewalt and Craftsman Advertising Tape Measure “Reach

We discovered Dewalt, Craftsman, and Stanley tape measures being advertised with blade “reach” instead of “standout.”

9 ft. Magnetic Pocket Tape Measure

Favorite tape measure? : r/woodworking

Is this a good tape measure? Is it durable? : r/electricians

CRAFTSMAN Tape Measure, PROREACH, 25-Foot (CMHT37665S) : Everything Else

Measure twice, cut once, and rely on CRAFTSMAN tape measures for fast and accurate measurements. Our CHROMELOCK tape measures feature a classic chrome design, and an autolocking blade for easy, one handed operation. These tapes have an extra durable blade coating to withstand tough jobsite environments.

Craftsman CMHT37370S Chromelock 30-ft Auto Lock Tape Measure

CRAFTSMAN Tape Measure, Chrome, 30-Foot (CMHT37370S

How to Use a Tape Measure: How to Measure With a Measuring Tape

ToughSeries™ 16 ft Tape Measure

5M/16' Wide Blade Tape Measure

CRAFTSMAN Tape Measure, Compact Easy Grip, 16 FT (CMHT37441S)