Your Rainbow Logo Doesn't Make You an Ally
By A Mystery Man Writer
Last updated 17 Jun 2024
![Your Rainbow Logo Doesn't Make You an Ally](https://hbr.org/resources/images/article_assets/2021/06/Jun21_30_1289428228-2.jpg)
It’s time for companies to reconsider how they approach marketing and branding during Pride month. Many members of the LGBTQ+ community are tired of “rainbow capitalism,” “pink washing,” and other forms of performative corporate allyship. In this piece, author Lily Zheng suggests that companies consider retiring their rainbow logos next year, in favor of more meaningful actions that can actually improve the lives of LGBTQ+ communities. “The bar for approval from LGBTQ+ communities in 2021 has risen, and rainbow marketing just doesn’t cut it anymore. Let your actions between now and Pride 2022 demonstrate your commitment to the LGBTQ+ community, instead,” Zheng writes.
![Your Rainbow Logo Doesn't Make You an Ally](https://cyabra.com/wp-content/uploads/2022/06/RainbowWashing.jpg)
It's Not About The Flag: Brands Attacked For Rainbow Washing - Cyabra
![Your Rainbow Logo Doesn't Make You an Ally](https://preview.redd.it/pjhxf0lrvkb91.jpg?auto=webp&s=f8fd4f38c7c508d5925d6b33f70a96b43efeb712)
question from a straight ally, is it ok to wear a pride flag in support of the LGBT community if I'm straight? I'm not bothered by people assuming I'm not straight so
![Your Rainbow Logo Doesn't Make You an Ally](https://www.eqconsultants.co.nz/assets/Uploads/BlogPostFeaturedImages/Article-Banner-Knowledge-Base-v12__FillWzEyMDAsNjMwXQ.jpg)
Rainbow Washing - EQ Consultants
![Your Rainbow Logo Doesn't Make You an Ally](https://ugc.production.linktr.ee/WQ55RUaSQLuQTUdfS2Ir_c-more-insta-mai23.jpeg?io=true&size=thumbnail-stack-v1_0)
C-MORE, Beyond the Obvious, Instagram, Facebook
![Your Rainbow Logo Doesn't Make You an Ally](https://static01.nyt.com/images/2023/06/18/multimedia/18Workfriend-pride-pwmg/18Workfriend-pride-pwmg-mediumSquareAt3X.jpg)
Pride at Work Is Priceless, but It's Nice to Be Paid - The New York Times
![Your Rainbow Logo Doesn't Make You an Ally](https://www.meiccymru.org/wp-content/uploads/2021/03/21_03_10-Wednesday-__-PIC-FB-Insta-Twitter-ENG-1.png)
8 Ways To Be A Great LGBTQ➕ Ally - Home - Meic
Kim Daniels on LinkedIn: Your Rainbow Logo Doesn't Make You an Ally
Brandyn Campbell Communications
![Your Rainbow Logo Doesn't Make You an Ally](https://www.ally.com/content/dam/assets/ally-assets/images/photography/lifestyle-photography/7076_pride_header_image.png)
Ally Allies to the LGBTQ+ Community and Progress
![Your Rainbow Logo Doesn't Make You an Ally](https://hrc-prod-requests.s3-us-west-2.amazonaws.com/_1200x630_crop_center-center_none/Ally_Guide_Thumbnail.png)
Being an LGBTQ+ Ally - HRC Digital Reports
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