Cricket In The Olympics: Why It's A Win-win - Forbes India
By A Mystery Man Writer
Last updated 23 May 2024
The International Olympic Committee and the LA28 organisers can leverage the subcontinent's obsession with the sport to command higher media rights and brand interest, while the game will grow from exposure on the global stage
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Balu Nayar on LinkedIn: #womeninsports
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BCCI (@BCCI) X, 44% OFF
Cricket in LA28 is a victory for the sport. It's a great marketing
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Cricket in LA28 is a victory for the sport. It's a great marketing
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