What is Gen Z?

In this McKinsey Explainer, we define what is Gen Z and look into the specific traits, characteristics, and global forces that have shaped Generation Z.

Millennials vs. Gen Z: What are the key differences?

What is Gen Z & 10 Ways to **Win** Generation Z Over

Gen Z Marketing: What You Need to Know (Charts Included) - Heidi Cohen

Gen Z Mental Health: Why They're More Open to Talking About It

Where Millennials end and Generation Z begins

Gen Z, Aware of its Power, Wants to Have Impact on a Wide Range of Issues

Gen Z shopping habits are big on both save and splurge. Here's how

A 16-Year-Old Explains 10 Things You Need to Know About Generation Z

Understanding Gen Z in the Workplace

Generation Z Statistics - 2023