Scroll Fading 101
By A Mystery Man Writer
Last updated 03 Jul 2024
![Scroll Fading 101](https://media.nngroup.com/media/articles/opengraph_images/Scroll-fading_social.png)
Whether scroll fading is more distracting than usable depends on the following factors: its persistence, responsiveness, and how sparingly it is applied to elements on the page. When used right, this design pattern can improve brand perception, optimize page loading, and make content more digestible.
![Scroll Fading 101](https://media.nngroup.com/media/videos/thumbnails/Infinite_Scrolling-_When_to_Use_It_When_to_Avoid_It_Thumbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg)
Scroll Fading 101
![Scroll Fading 101](https://images.fresha.com/locations/location-profile-images/140414/79480/e097edfa-e8f4-4a8a-9b89-6d3b654ea265.jpg?class=venue-gallery-mobile)
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![Scroll Fading 101](https://media.nngroup.com/media/editor/2023/11/27/cryptoexample2thumbnail.png)
Scroll Fading 101
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Scroll Fading 101
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