Lego Glued Promotional Model from 1975

By A Mystery Man Writer

Last updated 15 May 2024

Nov 3, 2016 - This Lego Store Display is from 1975. From the examples that I have seen of this model, most were sent out to smaller toy shops throughout America. The purpose was to show the possibilities of building with Lego bricks and to draw attention to the Lego aisle. You can find a video of the model in motion here on my Flickr page; www.flickr.com/photos/14964802@N07/14537208913/in/photost The Enfield Connecticut model shop didn't open until the early 1980's so it is likely that these displays were produced in the Billund model shops. The whimsical style and subject matter is consistent with the type of creations being made by the model designers in Billund during the 1970's. Many of these were destroyed when they were returned to Lego. Kjeld Kirk Kristiansen wanted to ensure that dirty and broken models weren't in circulation. It was important to protect the image of the company. This particular model came out of New Jersey, and is #0001975. It is missing two flying mice with white helicopter backpacks, that should be mounted on another metal bar parallel to the bees. If anyone has more information on this display it would be great to hear from you.

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