All Products It's A 10 Haircare Official Store

When your scalp is balanced and calm, so is your hair. It’s that simple. The Scalp Restore Kit from It’s a 10 is a powerful 1-2-3 combo that helps soothe itchy, flaky, or dry scalp that also protects and enhances the condition of your hair. Natural ingredients in our Shampoo (10 oz) and Conditioner(8 oz) such as our Stimulating Herbal Complex of Peppermint, Menthol, Eucalyptus, Evening Primrose oil and Tea Tree Extracts provide cooling relief of discomfort.  While our Seascalp™ bio-marine complex that helps minimize the accumulation of sebaceous lipids to reduce itchiness, flakes and greasiness.   The added scalp brush increases circulation to the scalp to encourage and support healthy-looking hair growth right at the root.
It's a 10 is dedicated to providing high-quality hair care products. Our award-winning formula repairs and keeps hair healthy with just one 10-in-1 product!

Say goodbye to dull, damaged hair and hello to your new hair care BFF, our Miracle Leave-In Product. A cult-classic, this easy-to-use spray smooths hair, helps eliminate frizz, restores shine, and enhances your hair’s natural body. Our Miracle Leave-In Product is full of natural ingredients, such as sunflower seed and green tea leaf extract and silk amino acids, to help bring out all hair types’ natural luster and shine. Soft, bouncy hair has never been easier!

INGREDIENTS: 

Please be aware that ingredient lists may change or vary from time to time. To confirm that an It’s A 10 Haircare product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

Sunflower Seed Extract: a super light extract that helps soften and add shine

Green Tea Leaf Extract: Shields hair from environmental damage with powerful antioxidants

Silk Amino Acids: Helps restore natural moisture balance while facilitating strength and shine

Aloe Vera: provides intense soothing and protective moisture

Panthenol: A highly effective moisturizer, fortifier and anti-oxidant

10 BENEFITS: 

1. Nourishes hair

2. Thermal protector

3. Detangles

4. Helps protect hair color

5. Restores shine

6. Helps reduce frizz

7. Natural UV protection

8. Helps replace lost proteins

9. Enhances hair natural body

10. Helps prevent split ends 

How to: Spray evenly from mid shaft to ends on towel dried hair.  Do not rinse out. Comb through and style as desired.

Please note: Packaging may vary

Your favorite Leave-In is now enriched with the power of keratin!

Smooth and sleek are all simpler than ever thanks to the essential Leave-In and effortless spritz-on application of It’s a 10 Miracle Leave-In Plus Keratin. This lightweight, deliciously-smelling conditioner penetrates deep into the hair shaft to help rebuild dry, brittle and damaged hair from the inside out. Hair’s most important nutrient, keratin, is a powerhouse of revitalization and can be used straight out of the shower as a detangler or as a heat-protectant spray. No matter your hair type, this versatile leave in shields against heat, environmental damage, restores & locks in moisture while replenishing lost protein. Soft, shiny, frizz-free tresses are guarded against humidity, while sealing the cuticle for mirror-smooth straight styles, all while improving your hair health with every application.

Ingredients: 

Please be aware that ingredient lists may change or vary from time to time. To confirm that an It’s A 10 Haircare product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

Keratin Amino Acids and Hydrolyzed Keratin: helps restore lost moisture to dry, brittle, color treated or otherwise damaged hair by infusing it with the same natural proteins that make up hair in the first place

Panthenol: a highly effective moisturizer, fortifier and anti-oxidant

Sunflower Seed Extract: a super light extract that helps soften and add shine

Green Tea Leaf Extract: Shields hair from environmental damage with powerful antioxidants

Silk Amino Acids: helps restore natural moisture balance while facilitating strength and shine

Aloe Vera: provides intense soothing and protective moisture

10 Benefits: 

1. Protects the natural keratin in hair
2. Thermal protector
3. Detangles
4. Helps fortify the hair
5. Helps replace lost proteins 
6. Helps reduce frizz
7. Natural UV protection
8. Restores shine
9. Enhances hair natural body
10. Helps protect hair color 

How to: Spray evenly from mid shaft to ends  on towel dried hair.  Do not rinse out. Comb through and style as desired.

Styling Tip: Use product to smooth down flyaways, or gently coat hair before placing in rollers or twists for a softening styling spray. Or use prior to blow drying or styling to minimize heat damaged hair while maximizing shine and luster.

Packaging may vary

PLEASE NOTE:
Fragile hair (including, but not limited to, highly bleached hair) may snap or break with overuse of Keratin based products.

It's a 10 Miracle Hair Mask is a simple-to-use, conditioning treatment made to enhance softness and smoothness. It is developed to respond to the demands of today's color treated, heat styled, and otherwise processed hair. Flexible enough to be used as a daily conditioner and also intensive enough to be used as a periodic deep-conditioning treatment, the It’s a 10 Miracle Hair Mask delivers unparalleled results for dry, damaged, or over-processed hair.

Ingredients:

Please be aware that ingredient lists may change or vary from time to time. To confirm that an It’s A 10 Haircare product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

Keratin Amino Acids: a concentrated dose of hair’s own natural protector

Hydrolyzed Collagen: a protective conditioner created from strengthening compounds like those found in skin.

Apricot Kernel Oil: vitamin-rich natural oil that improves health of scalp and hair

Sweet Almond Oil: an emollient oil that moisturizes scalp and imparts flexibility and shine to hair

10 Benefits: 

As if our Miracle Shampoo wasn’t enough, we’ve now combined it with hair’s favorite fighter, keratin! It’s a 10 Miracle Shampoo Plus Keratin delivers the intense conditioning and protection of keratin protein in a simple daily shampoo. This shampoo protects color, shields against heat styling and environmental damage, and leaves hair bouncier and softer with every use. Plus, it smells amazing and will have you mistaking your shower for the spa in no time!

Ingredients: Please be aware that ingredient lists may change or vary from time to time. To confirm that an It’s A 10 Haircare product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

Keratin Amino Acids an Hydrolyzed Keratin: restores lost moisture to dry, brittle, color treated or otherwise damaged hair by infusing it with the same natural proteins that make up hair in the first place

Panthenol: a highly effective moisturizer, fortifier and anti-oxidant

10 Benefits: 

1) Keratin Protein infused

2) Helps restore moisture

3) Increases shine

4) Nourishes dry hair

5) Decreases frizz

6) Preserves hair Color

7) Improves elasticity 

8) Provides UV protection

9) Locks out humidity

10) Helps prevent breakage

How to: Apply to wet hair with massaging motion. Rinse thoroughly. 

Styling Tip: Work through hair using flat hands to avoid excessive tangles.  Rinse gently and thoroughly with warm water.

Packaging may vary

PLEASE NOTE:
Fragile hair (including, but not limited to, highly bleached hair) may snap or break with overuse of Keratin based products. 

It’s a 10 Miracle Daily Conditioner Plus Keratin - healthy hair on the inside and out!

In just five to ten minutes, you can revitalize your with this easy, yet powerful, deep conditioner! Keratin, aloe vera, and other natural ingredients work hard to smooth hair cuticles and help protect against heat, split ends, and sun damage. Not only does this conditioner do great things for your hair, it also feels great, too (and who couldn’t use a little pampering?). Healthy hair equals smooth and shiny styles with a look that’s full of life!

Ingredients: Please be aware that ingredient lists may change or vary from time to time. To confirm that an It’s A 10 Haircare product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

Keratin Amino Acids and Hydrolyzed Keratin: helps restore lost moisture to dry, brittle, color treated or otherwise damaged hair by infusing it with the same natural proteins that make up hair in the first place

Sunflower Seed Extract: a super light extract that helps soften and add shine

Aloe Vera: provides intense soothing and protective moisture

Apricot Kernel Oil: vitamin-rich natural oil that improves health of scalp and hair

Sweet Almond Oil: an emollient oil that moisturizes scalp and imparts flexibility and shine to hair

10 Benefits: 

1) Keratin Protein enriched

2) Helps restore elasticity

3) Superior penetration

4) Helps fortify the hair

5) Detangles

6) Deeply Moisturizes

7) Smooths

8) Helps prevent split ends

9) Adds shine

10) UV Protection

Styling Tip: Work through hair using flat hands to avoid excessive tangles. Rinse gently and thoroughly with warm water. 

Packaging may vary.

PLEASE NOTE:
Fragile hair (including, but not limited to, highly bleached hair) may snap or break with overuse of Keratin based products. 

Our Miracle Moisture Shampoo takes the guesswork out of finding the perfect hair care regime, even for the most delicate of hair! Our formula is effective and intensely moisturizing and cleanses without damage. From the very first wash, your hair will be smoother, healthier, and full of bounce and body. Everyone deserves healthy, naturally shiny hair and our Miracle Moisture Shampoo will help you get there!

Ingredients: Please be aware that ingredient lists may change or vary from time to time. To confirm that an It’s A 10 Haircare product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

Sunflower Seed Extract: a super light extract that helps soften and add shine

Acai Berry Extract: improves tensile strength and shine

Ginger: soothes distressed hair and scalp

Pomegranate: potent antioxidant containing vitamins A, C and E

Moringa Extract: powerful antioxidant that beautifies the hair

Aloe Vera: provides intense soothing and protective moisture

10 Amazing Benefits: 

1) Hydrates hair

2) Lightweight for everyday use

3) Cuticle smoothing

4) Moisturizing Lather

5) Creamy texture

6) Enhances natural body

7) Increases shine

8) Improves elasticity and strength

9) Nourishes hair

10) Helps prevent breakage

How to: Apply to wet hair with massaging motion. Rinse thoroughly. 

Please note: Packaging may vary

Miracle Leave-In Lite ultra-light formula is designed for those with fine or short hair and uses some of the lightest, yet most effective, ingredients available. Chamomile extract serves as a gentle, soothing treatment for both hair and scalp, while Silk Amino Acids helps restore moisture and shine. Combined with a number of other natural ingredients, our Miracle Leave-In Lite is just the pampering product your hair deserves.

Ingredients: 

Please be aware that ingredient lists may change or vary from time to time. To confirm that an It’s A 10 Haircare product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

Marshmallow Root Extract - this natural hair care powerhouse offers numerous benefits such as lift, body, volume and lightweight conditioning with absolutely zero build-up or heaviness.

Acai Extract: helps improve tensile strength and shine

Chamomile Flower Extract: a gentle, soothing treatment for hair and scalp
Green Tea Leaf Extract: Shields hair from environmental damage with powerful antioxidants

Sunflower Seed Extract: a super light extract that helps soften and add shine

Aloe Vera: provides intense soothing and protective moisture

Silk Amino Acids: helps restore natural moisture balance while facilitating strength and shine

10 Benefits: 

1. Weightless detangler 
2. Enhances hair natural body
3. Thermal protector
4. Helps protect hair color
5. Restores shine
6. Helps reduce frizz
7. Natural UV protection
8. Helps replace lost proteins 
9. Nourishes hair
10. Helps prevent split ends

 

How to: Spray evenly from mid shaft to ends on towel dried hair. Do not rinse out. Comb through and style as desired.

 

Styling Tip: Use daily, as you would a leave-in conditioner. You can also use on dry hair as a moisturizing hairspray/setting spray for slicked-back hairstyles without heaviness or crunch.

 

Please note: Packaging may vary.

This amazing product offers all benefits of our classic Miracle Leave-In Product with added benefits for natural and color treated blonde hair. Now all blonde-enthusiasts can finally say goodbye to heat damage and say hello to vibrant, healthy color. The violet color of this leave-in product tones brassiness and enhances highlights and shine. The powerful violet formula will keep your blonde looking vibrant between salon visits. Beyond boosting your blonde this leave-in product also de-frizzes, detangles and restores moisture!

Ingredients: 

Please be aware that ingredient lists may change or vary from time to time. To confirm that an It’s A 10 Haircare product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

Green Tea Leaf Extract: Shields hair from environmental damage with powerful antioxidants

Hydrolyzed Silk: an easy-to-absorb silk protein formula that helps restore natural lightweight moisture balance

Acai Berry Extract: helps improve tensile strength and shine

Sunflower Extract: a super light extract that helps soften and add shine

Lavender Oil: Help improve scalp health

Panthenol: a highly effective moisturizer, fortifier and anti-oxidant

10 Benefits: 

1) Tones hair color

2) Thermal protector

3) Detangles

4) Nourishes hair

5) Designed for all blonds

6) Helps reduce frizz

7) Natural UV protection

8) Helps replace lost proteins

9) Enhances hair’s natural body

10) Helps seal cuticle

How to: Spray evenly from mid shaft to ends on towel dried hair. Do not rinse out. Comb through and style as desired. 

Please note: Packaging may vary.

It’s a 10 Silk Express Miracle Silk Leave-In 

The world’s favorite leave-in just keeps getting better. Now, it’s a 10 Haircare’s signature leave-in is available with the power and performance of silk protein. Spray on and comb through wet or dry hair for noticeably improved shine and smoothness. Tangles slide out effortlessly, while additional conditioners help reinforce strands from root to tip. Our Silk Leave in fortifies the hair while adding shine and helping to protect against environmental challenges like humidity and dryness.   And, like you’d expect from silk, It’s a 10 Silk Express Miracle Silk Leave-In delivers a lighter-than-air finish.

Ingredients: 

Please be aware that ingredient lists may change or vary from time to time. To confirm that an It’s A 10 Haircare product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

Hydrolyzed Silk: an easy-to-absorb silk protein formula that helps restore natural lightweight moisture balance while improving strength and shine

White Mulberry Leaf Extract: gentle botanical oil used in the production of silk

Palm Oil: rich in emollients and antioxidants will help cleanse and condition hair

10 Benefits: 

1. Explosive silkiness

2. Thermal protector

3. Detangles

4. Nourishes hair

5. Helps replace lost proteins

6. Helps reduce frizz

7. Inhibits dry, damaged hair

8. Restores shine

9. Enhances hairs natural body

10. Helps prevent split ends 

How to: Spray evenly from mid shaft to ends on towel dried hair. Do not rinse out. Comb through and style as desired. 

Packaging may vary 

For instant body with no fuss, It's a 10 Miracle Volumizing Blowdry Spray's advanced formula will give your hair a gorgeous look and bounce without weighing it down.Designed as a lightweight finishing and styling spray, this spray will help volumize and smooth your lovely locks, eliminate frizz and protect against humidity with long-lasting results.  

Ingredients: 

Please be aware that ingredient lists may change or vary from time to time. To confirm that an It’s A 10 Haircare product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

Marshmallow Root Extract - this natural hair care powerhouse offers numerous benefits such as lift, body, volume and lightweight conditioning with absolutely zero build-up or heaviness

Acai Berry Extract: helps improve tensile strength and shine

Chamomile Extract: a gentle, soothing treatment for hair and scalp

Green Tea Leaf Extract: Shields hair from environmental damage with powerful antioxidants

Hydrolyzed Rice Protein: light-as-air formula that helps rebuild damaged hair

Hydrolyzed Silk: an easy-to-absorb silk protein formula that helps restore natural lightweight moisture balance

Sunflower Seed Extract: a super light extract that helps soften and add shine

10 Benefits:

1) Explosive volume

2) Adds shine

3) Humidity resistant

4) Buildup free

5) Medium hold factor

6) Safe for colored hair

7) Non flaking

8) Helps achieve touchable thickness

9) Non-drying

10) Lightweight

How to: Spray generously onto root and mid shaft of clean damp hair to finish style.  May also apply before blow drying or setting to add volume to any style.  Do not rinse.  Style as desired.

Styling tip: For extra volume, blow dry upside down or use velcro rollers at crown, near scalp

WARNING: Do not use a hot iron tool of any nature after applying this product unless hair is completely dry

Please note: Packaging may vary.

WARNING:  EXTREMELY FLAMMABLE AEROSOL. Avoid spraying in eyes.  Contents under pressure. Do not puncture or incinerate. Avoid fire, flame and smoking during use and until hair is thoroughly dry.  Do not store at temperatures above 120 °F (50 °C) Keep out of reach of children. Use only as directed. Intentional misuse by deliberately concentrating and inhaling the contents can be harmful or fatal.  Do not place in hot water and near radiators, stoves or other sources of heat. Do not use in presence of open flame or spark. Flammable, Container may explode if heated. 

It’s a 10 Silk Express Miracle Silk Shampoo

Give hair the unbeatable softness and luster that comes with pure silk in every shampoo. It’s a 10 Haircare’s Silk Express Miracle Silk Shampoo helps fortify and nourish hair with the power of silk, in a formula light enough for everyday use. Combined with other natural extracts and ingredients, Silk Express Shampoo instantly leaves hair smooth, manageable, and touchable in just minutes a day.

Ingredients: Please be aware that ingredient lists may change or vary from time to time. To confirm that an It’s A 10 Haircare product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

Sunflower Seed Extract: a super light extract that helps soften and add shine.

Hydrolyzed Silk: an easy-to-absorb silk protein formula that helps restore natural lightweight moisture balance 

White Mulberry Leaf Extract: gentle botanical oil used in the production of silk.

Palm Oil: maintains the collagen that holds hair together

10 Benefits: 

1) Enhances silkiness

2) Restores vibrance

3) Natural moisturizing ingredients

4) Protects hair color

5) Helps deliver a youthful shine

6) Increases shine

7) Improves elasticity

8) Nourishes hair

9) Enhances manageability

10) Helps prevent breakage

How to:  Gently work shampoo into hair from scalp to ends. Massage to build lather. Rinse thoroughly and re- peat if desired. 

Please note: Packaging may vary

It’s a 10 Silk Express Miracle Silk Conditioner 

Few compounds deliver the luxe conditioning and weightless body of silk – which is why It’s a 10’s Silk Express Miracle Silk Conditioner uses lightweight natural silk as its main ingredient. When used regularly, this silk-infused daily conditioner helps leave hair ultra silky, smooth, and shiny. What’s more, hair’s health is improved for extra vibrance, fewer tangles, and better strength against heat styling and environmental damage.

Ingredients: Please be aware that ingredient lists may change or vary from time to time. To confirm that an It’s A 10 Haircare product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

Hydrolyzed Silk: an easy-to-absorb silk protein formula that helps restore natural lightweight moisture balance

 Palm oil: rich in emollients and antioxidants will help cleanse and condition hair

Hydrolyzed Collagen: a protective conditioner created from strengthening compounds like those found in skin.

Red Raspberry Seed Oil: Filled with Vitamin E, this moisturizing antioxidant helps condition scalp and hair while also protecting against environmental damage and providing anti-inflammatory action against irritant

White Mulberry Leaf Extract: gentle botanical oil used in the production of silk

10 Benefits: 

1) Uber-silky formula

2) Helps Improve elasticity

3) Detangles

4) Helps reduce frizz

5) Adds Vibrance

6) Enhances body in hair

7) Ultra Shine

8) Helps Fortify hair

9) Deep nourishing formula

10) UV Protectant

How to: After shampooing, apply generously throughout the hair. Leave in for 2 to 5 minutes. Rinse thoroughly. 

Please note: Packaging may vary

Glamorous Glossiness and Deep Conditioning 

Glossing Leave-In, that’s exactly what you get – richly conditioned, super manageable hair with an intense shine that’s impossible to ignore. It all starts with highly effective moisturizers that help fortify the hair shaft, then follow up with weightless smoothing agents that add a glossy appearance as well as defend against heat, UV damage, breakage, and more. It’s a must-have secret for gorgeously silky hair that feels just as good as it looks.

Ingredients: 

Please be aware that ingredient lists may change or vary from time to time. To confirm that an It’s A 10 Haircare product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

Silk Amino Acids: helps restore natural moisture balance while facilitating strength and shine

Sunflower Seed Extract: a super light extract that helps soften and add shine

Aloe Vera: provides intense soothing and protective moisture

Argan Oil:  helps to smooth frizz, seal split ends, and provides softness with Vitamin E, essential fatty acids, and other vital nutrients

Green Tea Leaf Extract: Shields hair from environmental damage with powerful antioxidants

Panthenol: a highly effective moisturizer, fortifier and anti-oxidant

10 Benefits:

1. Explosive glossy shine
2. Thermal protector
3. Detangles
4. Nourishes hair
5. Helps replace lost proteins
6. Helps reduce frizz
7. Natural UV protection
8. Adds softness
9. Enhances hair’s natural body
10. Helps prevent split ends

How to: Spray evenly from mid shaft to ends on towel dried hair. Do not rinse out. Comb through and style as desired. 

Styling Tip: Mist evenly over damp hair and comb through to distribute product from root to tip. Then, blow dry as desired to reveal smooth, shiny locks. Can also be used as a leave-in treatment for weightless control and light hold of wet styles, air-dried styles, braids, and more.

Please note: Packaging may vary

A New Twist for Luxurious Curls, Waves, and Straight Styles

Nothing is as alluring as shiny, smooth, frizz -free hair regardless of how it’s styled. It’s a 10 Miracle Coily Leave -In gives you the freedom to explore dozens of different looks all with the same flawless finish you’ve come to expect from It’s a 10. Stunning braids without flyaways, beachy waves that look soft and conditioned, defined springy curls, sleek straightened tresses – it’s all possible with just one product. It works by penetrating hair with deep moisturizers to soften and seal strands, while also imparting a bit of weightless styling control that takes the place of gels or hairsprays. Welcome to go - everywhere, do anything hair that gets more luscious with every use.

10 Benefits: 

1. Enhances natural curls
2. Restores shine
3. Defines curls
4. Defrizzes and tames fly-aways
5. Instant Detangling
6. Creates silkiness
7. Nourishes hair
8. Lightweight formula
9. Helps reduce breakage
10. Thermal protector

Please be aware that ingredient lists may change or vary from time to time. To confirm that an It’s A 10 Haircare product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

Our Proprietary Blend:

• Avocado Oil: Replenishes hair and deeply conditions
• Coconut Oil : Helps moisturize hair and scalp while reducing damage
• Shea Butter: Helps soften strands and seal in hydration
• Monoi extract: Soothes the scalp and helps fortify shaft while protecting from UV and environmental factors

Our proprietary formula nourishes hair with vitamins that help fortify, impart softness and manageability. Our Coily collection provides balanced moisture and helps improve the health of the hair with every use, without build-up or heaviness. 

Pea peptide: rich in amino acids that helps to protect hair from damage and split ends

Cocoa Seed Butter: A high-intensity natural oil that slows the loss of water from hair and skin, maintaining a healthy moisture balance that blocks out damaging external factors like heat and dryness.

How to: Apply to damp or dry  hair  from  roots  to  ends  to  detangle.  Twist,  braid  or  wrap  depending  on  desired  end  look.  Leave in and do not rinse.

Pro Styling tip: Use after shower to detangle and style, or to give dry hair a pick-me-up by misting entire lengths of strands.  Works well for naturally curly, wavy, twisted, or braided styles to air-dry with more  definition and is also a great  choice for  protection when heat styling.

Please note: Packaging may vary

It’s a 10 Silk Express Miracle Silk Smoothing Balm. Silky Straight Smooth Styles

Ideal for regular use to achieve salon-perfect results for straight styles at home, it’s a 10 Silk Express Miracle Smoothing Balm is one simple step to ultimate silkiness. Used before styling, it helps hair dry with more manageability, fewer tangles, less frizz, better hold that lasts and lasts. Equally effective after shampooing alone, or after shampoo and conditioner, it’s a 10 Silk Express Smoothing Balm is designed to deliver maximum results with minimum heaviness. In fact, hair feels light, bouncy, and full of sleek body.

Contains ingredients such as: 

Please be aware that ingredient lists may change or vary from time to time. To confirm that an It’s A 10 Haircare product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

Althaea Officinalis (Marshmallow) Root Extract: is a natural hair care powerhouse offering numerous benefits such as lift, body, volume and lightweight conditioning with absolutely zero build-up or heaviness.

Nettle Extract: plant-derived serum that helps fight breakage, enhances scalp health, and helps prevent oily buildup to deliver long-lasting shine

Hibiscus Extract: a flower-based moisturizer that helps improve hair’s elasticity while also providing excellent thermal protection with natural antioxidants

Red Raspberry Seed Oil — Helps strengthen and moisturize hair and scalp

10 Amazing Benefits in every bottle:

1) Creates smoothness

2) Adds Shine

3) Natural botanical straightener

4) Medium hold factor

5) Weightless formula

6) Helps detangle

7) Frizz-resistance

8) Buildup free formula

9) Helps prolong blow-out results

10) Color Safe

How to: Apply a dime to quarter sized amount to clean wet hair.  Comb through evenly.  Do not rinse out.  Style as desired.

Please note: Packaging may vary

It's a 10 Miracle Finishing Spray is the perfect product to lock in style. Years of testing and formulation have led to a truly 10 hair spray, giving hair body and control with a workable, flexible hold.  It’s a 10 Miracle Finishing spray adds shine while being humidity resistant and quick drying.  Easy styling with its weightless brushable formula.

Ingredients: Please be aware that ingredient lists may change or vary from time to time. To confirm that an It’s A 10 Haircare product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

Linalool: A plant-based shaper and fragrance that rinses clean and leaves no residue

10 Benefits:

1) Flexible hold formula

2) Adds shine

3) Humidity Resistant

4) Layers well

5) Quick Drying

6) Not Sticky or rigid

7) Adds body

8) Weightless

9) Adds control

10) Brushable formula

How to: Shake can before each use.  Hold upright 10 to 12 inches away from hair and spray.  Holds and retains finished hairstyle.

WARNING:  EXTREMELY FLAMMABLE AEROSOL. Avoid spraying in eyes.  Contents under pressure. Do not puncture or incinerate. Avoid fire, flame and smoking during use and until hair is thoroughly dry.  Do not store at temperatures above 120 °F (50 °C) Keep out of reach of children. Use only as directed. Intentional misuse by deliberately concentrating and inhaling the contents can be harmful or fatal.  Do not place in hot water and near radiators, stoves or other sources of heat. Do not use in presence of open flame or spark. Flammable, Container may explode if heated. 

Who says you can’t have clarified hair and volume? Our Miracle Volumizing Shampoo is designed to free your hair of residue buildup and bring out its natural beauty and volume. Our fan-favorite formula is lightweight and ideal for delicate, fine, thinning, or short hair. Enjoy fullness and shine without any weighted-down feeling!

Ingredients: Please be aware that ingredient lists may change or vary from time to time. To confirm that an It’s A 10 Haircare product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

Marshmallow Root Extract: this natural hair care powerhouse offers numerous benefits such as lift, body, volume and lightweight conditioning with absolutely zero build-up or heaviness

Acai Extract: helps improve tensile strength and shine

Chamomile Extract: a gentle, soothing treatment for hair and scalp

Green Tea Leaf Extract: Shields hair from environmental damage with powerful antioxidants

Hydrolyzed Rice Protein: light-as-air formula that helps rebuild damaged hair

Hydrolyzed Silk: an easy-to-absorb silk protein formula that helps restore natural lightweight moisture balance

Sunflower Seed Extract: a super light extract that helps soften and add shine

10 Benefits: 

1) Volumizing Formula

2) Helps to add texture

3) Adds Bounce

4) Non drying formula

5) Color Protectant

6) Deep Cleansing

7) Increases shine

8) Improves elasticity 

9) Nourishes hair

10) Helps prevent breakage

How to: Apply to wet hair with massaging motion. Rinse thoroughly. 

Knock -Out Curls Made Simple

It doesn’t take hours and hours, dozens of different tools, or multiple products to make curls look as beautiful as possible. All it really takes is It’s a 10 Miracle Coily Curl Cream. This non -greasy, non -hardening styling solution gives definition, shine, and frizz -free control to each and every curl for a tamed -yet - touchable effect. Whether it’s tightly wound spirals, loose barrel curls, or bouncy ringlets, It’s a 10 Miracle Coily Curl Cream is your secret weapon for perfected texture, moisturizing hold, and easy, out -the -door styling literally right at your fingertips.

10 Benefits: 

1. Non- Greasy
2. Non-hardening
3. Provides definition
4. Frizz-free control
5. Lasting shine
6. Tamed- yet touchable effect
7. Moisturizing hold
8. Perfected texture
9. Hair is left sleek
10. Reveals bouncy curls 

Our Proprietary Blend:

• Avocado Oil: Replenishes hair and deeply conditions
• Coconut Oil : Helps moisturize hair and scalp while reducing damage
• Shea Butter: Helps soften strands and seal in hydration
• Monoi extract: Soothes the scalp and helps fortify the hair shaft while protecting from UV and environmental factors.

Our proprietary formula nourishes hair with vitamins that help fortify, impart softness and manageability. Our Coily collection provides balanced moisture and helps improve the health of the hair with every use, without build-up or heaviness. 

Please be aware that ingredient lists may change or vary from time to time. To confirm that an It’s A 10 Haircare product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

Panthenol: A highly effective moisturizer, fortifier, anti-oxidant

Hydrolyzed Pea Protein: rich in amino acids that helps to protect hair from damage and split ends

Beeswax: Lightweight shaping, control, and hold that also adds moisture without leaving buildup or weighing hair down

How to: Apply evenly to clean damp hair from roots to ends- do not rinse. Shape curls, air dry or diffuse to style. Can re-apply to dry hair to revitalize curls. 

Pro Styling Tip: Work into hair from roots to ends and then gently shaping curls with fingers or rollers. Air dry or diffuse as usual to reveal shiny, sleek, bouncy, lovely curls and waves.

Please note: Packaging may vary.

For instant body with no fuss, It's a 10 Miracle Volumizing Blowdry Spray's advanced formula will give your hair a gorgeous look and bounce without weighing it down. Designed as a lightweight finishing and styling spray, this spray will help volumize and smooth your lovely locks, eliminate frizz and protect against humidity with long-lasting results.  

Ingredients: Please be aware that ingredient lists may change or vary from time to time. To confirm that an It’s A 10 Haircare product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

How to use: Spray generously onto root and mid shaft of clean damp hair to finish style. May also apply before blow drying or setting to add volume to any style.  Do not rinse. Style as desired.

Styling Tip: For extra volume, blow dry upside down or use velcro rollers at crown, near scalp.

WARNING: Do not use a hot iron tool of any nature after applying this product unless hair is completely dry

WARNING:  Extremely Flammable, Container may explode if heated. 

Please note: Packaging may vary.

Your All-in-One Secret to a Better Blow dry

At home or in the salon, gorgeous, silky, shiny, frizz-free styling is the gold standard in beautiful hair. Now, thanks to It’s a 10 Miracle Blow dry Styling Balm, flawless results are possible every time you blow dry with one simple formula. No need to pile on multiple products to look runway ready, It’s a 10 Miracle Blow dry Styling Balm’s non-greasy cream works into damp or dry hair easily and weightlessly to help eliminate frizz, lock out humidity, define curls, and protect from heat – even from flat irons or curling irons. The hair shaft is sealed to reduce flyaways and the appearance of damage so that all you’re left with is a smooth, shiny, sensational style.

Ingredients: Please be aware that ingredient lists may change or vary from time to time. To confirm that an It’s A 10 Haircare product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

Keravis Protein : Supports and protects the hair shaft from the inside out with essential natural proteins that defend against chemical and environmental stress

Sunflower Seed Extract: a super light extract that helps soften and add shine

Illipe (Shorea Stenoptera) Seed Butter: Plant-based conditioner for hair and scalp that enriches moisture balance and defends against heat

Ginkgo Biloba leaf Extract: One of nature’s most powerful antioxidants, which imparts gentle lightweight

Hydrolyzed Keratin: helps restore lost moisture and strength to dry, brittle, color treated or otherwise damaged hair by infusing it with the same natural proteins that make up hair in the first place

10 Benefits: 

1) Helps smooth hair

2) Non greasy

3) Add shine

4) Lightweight formula

5) Thermal protectant

6) Humidity resistant

7) Defrizzes

8) Helps separate curls

9) UV protectant

10) No build up

How to: Apply to wet or dry hair. Style as desired. 

Styling Tip: Apply a dollop of balm to palms and smooth through hands - then run fingers evenly through damp hair before blow drying, curling, or styling.  Use slightly less balm for refreshing already dry styles.  Small, fingertip-sized amount work great as on -the-spot style tamers.

Bring out your best possible blonde with a daily shampoo that's designed to address the special needs of platinum blondes, ash blondes and every blonde in between. It's a 10 Miracle Brightening Shampoo for Blondes enhances highlights and refreshes golden hues with a gentle cleansing that protects against fading, retains color, and tones down brassiness.

Ingredients:

Please be aware that ingredient lists may change or vary from time to time. To confirm that an It’s A 10 Haircare product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

Shea Butter: Rich in antioxidants and Vitamins A & E, it helps to moisturize and fortify the hair

Panthenol: a highly effective moisturizer, fortifier and anti-oxidant

Magnolia Flower Extract: contains potent conditioning benefits

10 Benefits:

1) Brightens highlights

2) Tones Brassiness

3) Helps nourish hair

4) Safe for everyday use

5) Conditioning formula

6) Increases shine

7) Improves elasticity

8) Moisturizing Lather

9) Enhances volume

10) Helps prevent breakage

How to: Apply to wet hair with massaging motion.  Rinse thoroughly.  For maximum benefits leave lather on for 3 to 5 minutes.

It’s a 10 Silk Express Miracle Silk Hair Mask – Helps Restore, Revive and Recondition with Silk Performance

Transform your hair’s texture and vitality with this deep conditioning hair mask treatment designed to bring maximum softness and shine to all types of hair. Whether recovering from damage due to heat styling and color treatment, It’s a 10 silk mask provides improved manageability, added gloss and better texture and body to hair.

Ingredients: Please be aware that ingredient lists may change or vary from time to time. To confirm that an It’s A 10 Haircare product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

Hydrolyzed Silk: an easy-to-absorb silk protein formula that restores natural lightweight moisture balance while adding strength and shine

White Mulberry Leaf Extract: gentle botanical oil used in the production of silk

Palm Oil: rich in emollients and antioxidants will help cleanse and condition hair

Keratin Amino Acids: a concentrated dose of hair's own natural protector 

10 Benefits:

1) Deep Conditioning treatment

2) Helps create ultra silky hair

3) Detangles

4) Enhances natural body

5) Helps improve elasticity

6) Seals in moisture

7) Radiant Shine

8) Helps reduce frizz

9) Helps to Strengthen hair

10) Provides UV protection

How to: After shampooing, apply from root to tip.  Leave in 3-15 minutes, then thoroughly rinse.   For deep treatment apply with heat.

It's a 10 Miracle Oil Plus Keratin delivers amazing results for those needing extra moisture to their hair. When used prior to, or just after styling, It's a 10 Miracle Oil Plus Keratin delivers brilliant, outstanding shine. The Miracle Oil is a lightweight, non greasy way to reap numerous benefits of keratin protein in combination with its other natural nutrients. With just a few drops you can help de-frizz, protect color, and even protect against heat damage, all while adding shine.

Ingredients: 

Please be aware that ingredient lists may change or vary from time to time. To confirm that an It’s A 10 Haircare product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

Keratin Amino Acids and Hydrolyzed Keratin: helps restore lost moisture to dry, brittle, color treated or otherwise damaged hair by infusing it with the same natural proteins that make up hair in the first place

Sweet Almond Oil: an emollient oil that moisturizes scalp and imparts flexibility and shine to hair

Argan Oil:  helps to smooth frizz, seal split ends, and provides softness with Vitamin E, essential fatty acids, and other vital nutrients

Evening Primrose oil: known for its anti-inflammatory, antioxidant properties

10 Benefits: 

1) Helps nourish hair

2) Thermal Protectant

3) Defrizzes

4) Color Protectant

5) Adds shine

6) Non greasy

7) Helps increase elasticity

8) Lightweight

9) Sleek Finish

10) UV Protectant

How to: Work a small amount through clean, towel-dried hair, air dry or heat style.  Or, smooth through dry hair to help calm frizz.

Styling Tip: For damp pre-styling, rub through hands then evenly through strands. After styling, gently glide over hair for a sleek finish. Follow either method with a soft-bristled brush.

PLEASE NOTE:
Fragile hair (including, but not limited to, highly bleached hair) may snap or break with overuse of Keratin based products. 

It's a 10 Miracle Super Hold Finishing Spray Plus Keratin is the perfect product to hold your style. The dry spray is perfect for finished styling, while imparting shine, volume and keratin for a super firm, yet weightless hold. 

Ingredients: 

Hydrolyzed Keratin: a processing of the keratin protein molecule that, when completed, has been proven to help hair in multiple ways

10 Benefits: 

1) Firm hold

2) Long lasting

3) Dry spray for finished styling

4) Weightless

5) Humidity resistant

6) Won’t build up

7) Keratin enriched

8) Light conditioning

9) Volumizing formula

10) Imparts shine

How to: Use on dry, styled hair. Hold can 10-12 inches from hair. Spray evenly over areas for super hold

Styling tip: For extra hold, spray damp strands prior to styling. For light looks, spray bristled hairbrush and run through hair either before or after styling. To touch up or reapply, spray at a distance, avoiding ends. 

Please note: Packaging may vary 

PLEASE NOTE:
Fragile hair (including, but not limited to, highly bleached hair) may snap or break with overuse of Keratin based products. 

WARNING:  EXTREMELY FLAMMABLE AEROSOL. Avoid spraying in eyes.  Contents under pressure. Do not puncture or incinerate. Avoid fire, flame and smoking during use and until hair is thoroughly dry.  Do not store at temperatures above 120 °F (50 °C) Keep out of reach of children. Use only as directed. Intentional misuse by deliberately concentrating and inhaling the contents can be harmful or fatal.  Do not place in hot water and near radiators, stoves or other sources of heat. Do not use in presence of open flame or spark. Flammable, Container may explode if heated. 

Discover the original heroes of the It’s a 10 Haircare line – with our Conditioning Trio that includes our famous Miracle Daily Shampoo (10 oz.), Miracle Daily Conditioner (10 oz.), and our award-winning Miracle Leave-in (4 oz.)

Individually, each product instantly improves hair’s manageability, but when combined, you have an unbeatable 3 step regimen for promoting stronger, healthier hair that stands up stunningly to humidity, blow-drying, curling irons, and flat irons, for salon-quality styles. All products in this kit are Leaping-bunny Certified. 

How to:  

STEP 1: Apply Shampoo to wet hair with massaging motion.  Rinse thoroughly.

STEP 2: After Shampooing, apply Conditioner generously throughout hair. Leave in for 2 to 5 minutes. Rinse thoroughly.

STEP 3:  Spray Leave-In evenly from mid shaft to ends on towel dried hair.  Do not rinse out. Comb through and style as desired.

It's a 10 Miracle Shine Spray - brilliant shine and protection in just a spritz. Adding the finishing touch to any type of hair, the It's a 10 Miracle Shine Spray is the simple and effective way to impart lustrous, healthy shine. Designed to be equally effective on wet or dry hair, Miracle Shine Spray uses powerful natural ingredients to help smooth curly and straight styles while also helping to heal the hair shaft to bring out hair's own healthy shine.

Ingredients: 

Please be aware that ingredient lists may change or vary from time to time. To confirm that an It’s A 10 Haircare product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

Argan Oil:  helps to smooth frizz, seal split ends, and provides softness with Vitamin E, essential fatty acids, and other vital nutrients

Ylang-Ylang oil: Add shine and Moisture to the hair

Hemp Seed Oil: Adds moisture while helping to improve elasticity and shine

Babassu oil: increases the smoothness of hair and reduces tangles and surface roughness.

Green Tea Leaf Extract: Shields hair from environmental damage with powerful antioxidants

Jasmine extract:  provides moisture to the hair, but is so lightweight it is never greasy

10 Benefits: 

1) Weightless shine

2) Helps lock in moisture

3) Humidity resistant

4) Helps improve elasticity

5) UV protectant

6) Imparts control and manageability

7) Helps seal and protect hair

8) Minimizes frizz

9) Helps smooth hair

10) Helps soften coarse hair

How to: Once hair is dry mist over hair for added shine

 

WARNING:  EXTREMELY FLAMMABLE AEROSOL. Avoid spraying in eyes.  Contents under pressure. Do not puncture or incinerate. Avoid fire, flame and smoking during use and until hair is thoroughly dry.  Do not store at temperatures above 120 °F (50 °C) Keep out of reach of children. Use only as directed. Intentional misuse by deliberately concentrating and inhaling the contents can be harmful or fatal.  Do not place in hot water and near radiators, stoves or other sources of heat. Do not use in presence of open flame or spark. Flammable, Container may explode if heated. 

Conditioning You Can See in Every Style

Nothing beats the look and feel of freshly blown-out hair, but day-after-day styling can leave tresses tired and weak… unless you have It’s a 10 Miracle Blow dry Glossing Glaze Conditioner. This brand-new technology is a daily-use formula designed to deliver explosive shine by helping to restore moisture and facilitating hair to stay smooth, glossy, and manageable even after repeated blow drying. Used as a follow-up to shampoo, It’s a 10 Miracle Blow dry Miracle Glossing Glaze Conditioner helps remedy split ends, protects against heat and humidity, detangles, reduces frizz, and leaves hair so silky that it’s explosively shiny. And, because it is made to be weightless, hair is never flat or dull it’s glowingly gorgeous.

Ingredients: Please be aware that ingredient lists may change or vary from time to time. To confirm that an It’s A 10 Haircare product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

Hydrolyzed Quinoa: a natural plant-based protein that helps fortify, moisturize and enhance shine without adding weight or build up

Panthenol: a highly effective moisturizer, fortifier and antioxidant 

10 Benefits:

1. Helps restore moisture 

2. Explosive Shine

3. Creates Silk Feel

4. Thermal Protectant 

5. Detangles

6. Color Protectant 

7. Helps reduce frizz

8. Helps repair split ends

9. Enhances body

10. Weightless formula 

How to: After shampooing, apply generously throughout hair. Leave in for 2 to 5 minutes. Rinse thoroughly. 

Please note: Packaging may vary.

The Styled-to-Perfection Shine that Starts In Your Shower

Whether you don’t have time for adding dozens of additional products before blow drying, or you’re simply looking to boost the shimmer effect of your regular blow-dry routine, It’s a 10 Miracle Blow dry Glossing Shampoo is the newest technology for explosive shine made simple. Just lather and wash hair as you normally would and the specialized professional formula infuses hair with intensive shine-enhancing ingredients that also helps protect color from fading, smooths the hair shaft, enhances volume, and detangles. Now your blow out can blow everyone away with its glossy shine and silky texture – and all it took was a simple, gentle daily cleansing shampoo.

Ingredients: 

Please be aware that ingredient lists may change or vary from time to time. To confirm that an It’s A 10 Haircare product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

Inca Nut Oil: rich in omega 3 fatty acids, this intensive natural oil penetrates the hair shaft to restore moisture and shine while also protecting from exterior damage

Panthenol: a highly effective moisture, fortifier and anti-oxidant 

Acrylates Copolymer: coats the hair shaft for smooth, tangle-free texture and glossy, touchable shine

10 Benefits: 

1) Provides Glossy finish

2) Enhanced volume

3) Weightless formula

4) Helps protect hair color

5) Thermal heat protection

6) Smoothes hair shaft 

7) Aids in detangling

8) Improves elasticity 

9) Nourishes hair

10) Helps prevent breakage

How to: Apply to wet hair massaging motion. Rinse thoroughly.

Please note: Packaging may vary.

Curls Meet Control

Shiny smoothness doesn’t have to be a dream. With It’s a 10 Miracle Coily Gelled Oil, it’s a reality no matter how you choose to style your hair. Intensive natural conditioners weightlessly coat each strand with sleek definition and a glossy finish. Frizz is locked out and moisture is locked in to help improve hair’s condition and strength so tresses look better and better every time you use It's a 10 Miracle Coily Gelled Oil. Whether you choose to show off your natural curls or hot -roller styles, or even go all the way to pin straight, you can be certain that shine and control will be there with salon -quality results.

10 Benefits: 

1. Weightless curl definition
2. Enhanced shine
3. Soft and touchable curls
4. Helps reduce split ends
5. Ultimate frizz control
6. Helps fortify hair 
7. Excellent braid control
8. Soothes scalp
9. Medium Hold
10. Nourishing formula

 Our Proprietary Blend:

• Avocado Oil: Replenishes hair and deeply conditions
• Coconut Oil : Helps moisturize hair and scalp while reducing damage
• Shea Butter: Helps soften strands and seal in hydration
• Monoi extract: Soothes the scalp and helps fortify hair shaft while protecting from UV and environmental factors

Our proprietary formula nourishes hair with vitamins that fortify, impart softness and manageability. Our Coily collection provides balanced moisture and helps improve the health of the hair with every use, without build-up or heaviness. 

Ingredients: Please be aware that ingredient lists may change or vary from time to time. To confirm that an It’s A 10 Haircare product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

Hydrolyzed Pea Protein: rich in amino acids that helps to protect hair from damage and split ends

Glycerin: a great moisturizer and humectant for hair

Hydrogenated Castor Oil: Extra rich, nourishing oil that penetrates deep and lasts long for enduring shine that improves hair’s softness as well

How to: Evenly distribute throughout clean, damp hair. Air dry or diffuse for perfect curls, or style smooth

Styling Tip: On wet, clean hair, apply enough to evenly distribute throughout the hair. Air dry or diffuse for perfect curls or blow dry straight. Curl with iron for shiny bouncy style. Or braid hair with extra control and shine. 

Please note: Packaging may vary.

Simplify your grooming and hair care routine with an effective multi-purpose product with a sophisticated fragrance that cleanses & conditions hair, moisturizes the scalp, and an allover body wash. Cleanses deeply, with a rich lather leaving hair and skin softer with each use. Best of all, there’s no heavy build up over time. He’s a 10 Miracle 3-IN-1 can be used every time you shower. Designed to work flawlessly with He’s a 10 Styling Products.

Ingredients: Please be aware that ingredient lists may change or vary from time to time. To confirm that an It’s A 10 Haircare product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

Panthenol: a highly effective moisturizer, fortifier and anti-oxidant

Citric Acid- an excellent conditioner that helps make hair soft and shiny

Linalool- A plant-based shaper and fragrance that rinses clean and leaves no residue

10 Benefits:

1) Super rich full lather

2) All in 1-cleanse & conditioner for hair & skin

3) Gentle formula

4) Sophisticated men’s fragrance

5) Ideal for all hair types

6) Won’t weigh down hair

7) Nourishes hair and body

8) Lightweight

9) Imparts shine

10) Detangles

How to: Generously lather on hair and body; rinse thoroughly.  Can be used daily

Intense Conditioning. Superior Shine. Especially for Blondes.

Blonde hair – whether it is natural or color treated – requires special care to ensure the shiny luster and all-day, every-day brightness. It’s a 10 Miracle Clay Hair Mask for Blondes is a simple treatment that protects and refines blonde tresses in a matter of minutes. The violet hue of the mask also helps tone brassiness and keeps highlights bright all while deeply conditioning and helps tangles and frizz. It’s a 10 Miracle Clay Hair Mask for Blondes makes it easy to elevate hair to its absolute best.

Ingredients: Please be aware that ingredient lists may change or vary from time to time. To confirm that an It’s A 10 Haircare product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

Kaolin Clay: A white, mineral-rich clay prized for its purity, gentleness, and moisture-imparting properties

Avocado Oil: Replenishes hair and deeply conditions

Pracaxi Seed Oil:  An amazing fruit-tree oil from the , gives hair instant shine while conditioning from root to tip.

Hydrolyzed Quinoa: A natural plant-based protein strengthens, moisturizes, and enhances shine without adding weight or build up

10 Benefits:

1) Violet Based toning

2) Helps tone brassiness

3) Improves brightness to highlights

4) Deep Conditioning Treatment

5) Seals in moisture

6) Helps enhance color retention

7) Enhances natural body

8) Enhances shine

9) Helps fortify hair

10) Detangles

How to: After shampooing, apply from root to tip. Leave in 3-5 minutes, then thoroughly rinse.

Please note: Packaging may vary.

Use It's a 10 Haircare's Miracle Styling Mousse to achieve the volume, texture and hold you want without the crunch. Satisfy your beauty sweet spot with this decadent, nutrient filled styling aid that adds shine, texture and lift while fortifying your hair.  Looking to lock your waves? The Miracle Styling Mousse helps define curls with a superior hold.

Ingredients:

Hydrolyzed Silk: an easy-to-absorb silk protein formula that helps restore natural lightweight moisture balance

Honey: has both emollient and humectant properties, making it a great hair moisturizer

10 Benefits:

1) Superior hold

2) Workable formula

3) Adds shine

4) Adds lift and volume

5) Nutrient filled

6) Helps fortify hair

7) Alcohol Free

8) Helps control static

9) Adds texture

10) Never crunchy

How to: Shake well.  Dispense a small amount. Emulsify in hands, distribute evenly through hair.  Style as desired.

WARNING:  EXTREMELY FLAMMABLE AEROSOL. Avoid spraying in eyes.  Contents under pressure. Do not puncture or incinerate. Avoid fire, flame and smoking during use and until hair is thoroughly dry.  Do not store at temperatures above 120 °F (50 °C) Keep out of reach of children. Use only as directed. Intentional misuse by deliberately concentrating and inhaling the contents can be harmful or fatal.  Do not place in hot water and near radiators, stoves or other sources of heat. Do not use in presence of open flame or spark. Flammable, Container may explode if heated. 

The Miracle Smoothing Brush is a salon quality professional tool now available for sale in the retail world.  

10 Benefits: 

1. Porcupine (tufted) bristles of natural, soft, flexible boar intermixed with nylon material for grip.
2. Naturally conditions hair while improving texture and shine, creating ultra smooth looking hair.
3. Creates stronger styling capability while significantly decreasing frizz.
4. Bristles gently grips strands to make it easy to style, while also adding amazing smoothness.
5. Curved paddle feature conforms to shape of head.
6. Excellent for controlling fine hair, as well as for thoroughly brushing thick hair right down to the scalp.
7. Gentle, but exerts a good hold on the hair.
8. Soft touch coating for comfort of use.
9. Vented structure makes it easy to cleaning.
10. Ergonomic handle.

The all new Miracle Detangling Brush is here.  A professional salon quality tool now available for you! Works as the perfect pair with your miracle leave-in product. 

10 Benefits

1. Soft and flexible nylon pins with ball tips.
2. Large, flexible paddle brush conforms to the shape of the head.
3. Strong tensile strength bristles penetrate deep to the scalp creating true detangling capability.
4. Sure grip handle for secure leverage.
5. Great for extensions.
6. Vented - allows easy cleaning.
7. Safe/suitable for use on children.
8. Easily combs through tangles & knots.
9. Stimulates circulation to the hair follicles,
10. Wet or dry – safe to use.

Twirl-Worthy Tresses Straight from the Shower

What if you could get that just-out-of-the-shower shine and smoothness for your curly and wavy styles – without having to use a ton of product or spend a lot of time heat styling? That’s what It’s a 10 Miracle Coily Hydrating Shampoo makes possible with each and every wash. Our deeply moisturizing formula reaches deep into delicate strands to help fortify and seal, so hair looks polished and perfect. Well-defined curls, fewer frizzies, less breakage, better defense against humidity, and extra softness are yours with every use. Even better, our Hydrating Shampoo’s rich lather removes buildup to leave hair bouncy without drying it out. Used regularly, hair actually becomes more manageable and lustrous on its own and responds better to any styling choice you make.

10 Benefits: 

1. Designed for curly and texture hair
2. Defines curls
3. Removes product buildup
4. Defrizzes and tames fly-aways
5. Helps reduce split ends
6. Moisturizing formula
7. Helps protect from damage
8. Provides UV protection
9. Rich and creamy lather
10. Safe for color treated hair

 Our Proprietary Blend:

• Avocado Oil: Replenishes hair and deeply conditions
• Coconut Oil : Helps moisturize hair and scalp while reducing damage
• Shea Butter: Helps soften strands and seal in hydration
• Monoi extract: Soothes the scalp and helps fortify hair shaft while protecting from UV and environmental factors

How to: Apply to wet hair. Massage thoroughly from scalp to ends. Rise thoroughly.

Pro Styling Tip:

Massage It’s a 10 Miracle Coily Hydrating Shampoo into hair gently with fingers.  Product will lather richly without extra agitation.  Rinse from roots to tip and gently wring out excess water. Condition as needed.

Healthy Strands = Shiny Strands

Because naturally curly and wavy hair tends to be quite delicate, it’s important to take extra -special care of it. When hair is nourished and strong from within, it shows on the outside with softness, smoothness, and manageability. That’s what makes It’s a 10 Miracle Coily Mask such a great hair -care asset. It goes deep into the inner structure of all types of hair to help avoid damage, help restore shine, soothe stress caused from heat styling, and eliminate tangles. This deep conditioning all-in-one treatment is designed to make an impact from the very first use.

10 Benefits: 

1. Intense Hydration
2. Helps reduce breakage
3. Provides humidity control
4. Nourishing formula
5. Helps restore elasticity
6. Tames thick coarse hair
7. Instantly detangles
8. Helps control volume
9. Color safe
10. Lightweight

Our Proprietary Blend:

• Avocado Oil: Replenishes hair and deeply conditions
• Coconut Oil : Helps moisturize hair and scalp while reducing damage
• Shea Butter: Helps soften strands and seal in hydration
• Monoi extract: Soothes the scalp and helps fortify the hair shaft while protecting from UV and environmental factors

Our proprietary formula nourishes hair with vitamins that help fortify, impart softness and manageability. Our Coily collection provides balanced moisture and helps improve the health of the hair with every use, without build-up or heaviness. 

Ingredients: Please be aware that ingredient lists may change or vary from time to time. To confirm that an It’s A 10 Haircare product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

Mango Seed Butter: seals in moisture and helps to reduce breakage

Panthenol: A highly effective moisturizer, fortifier, and anti-oxidant

Hydrolyzed Pea Protein: rich in amino acids that helps to protect hair from damage and split ends

How to: Apply  weekly  or  as  needed  after  shampooing  with  Coily  miracle  hydrating  Shampoo . Focus on mid-shaft to ends, massage thoroughly. Leave in for 3 to 5 minutes. Apply additional heat for extra deep penetration.

Pro Styling Tip: Coat freshly shampooed hair making sure to work product into strands throughout. Use while in the shower or use with a shower cap and apply heat for an ultra- deep treatment. Rinse thoroughly with lukewarm water and air dry or style as usual.

Please note: Packaging may vary.

Think of it as a one-stop shop for silky, nourished, protected hair… the It’s a 10 Miracle Keratin Trio includes all the essentials you need for beautiful locks every day. Our 3-Step regimen of Miracle Shampoo (10 oz), Miracle Deep Conditioner (5 oz), and Miracle Leave-in (4 oz) are all enriched with the power of keratin to deliver intense conditioning while also shielding hair from heat styling and environmental damage and leaves hair bouncier and softer with each use. All products in this kit are Leaping Bunny Certified. 

How to:  

STEP 1: Apply shampoo to wet hair with massaging motion.  Rinse thoroughly.

STEP 2: After shampooing, apply conditioner generously throughout hair. Leave in for 2 to 5 minutes. Rinse thoroughly.

STEP 3:  Spray miracle leave-in evenly from mid shaft to ends on towel dried hair.  Do not rinse out. Comb through and style as desired.

Excess oils, residues, environmental contaminants, heat styling no wonder scalps end up irritated and itchy. Remove all those impurities with It’s a 10’s Scalp Restore Miracle Charcoal Shampoo. Enriched with kaolin clay, this shampoo gently lifts away irritants and exfoliates to reveal a clean, clear scalp. The shampoo then adds naturally derived moisture to soothe and moisturize skin, reducing discomfort and distress for hair that’s beautiful, comfortable, and in control.  

Ingredients include:

Please be aware that ingredient lists may change or vary from time to time. To confirm that an It’s A 10 Haircare product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

Seascalp™ -  A biotechnological ingredient that helps minimize the accumulation of sebaceous lipids and helps fortify the skin function. The ingredient helps in naturally providing a healthy scalp with less itchiness, flakes, and greasiness, while aids in daily managing dandruff-prone scalps.

SEASCALP IS A TRADEMARK OF LIPOTEC S.A. OR ITS AFFILIATES.  

Energizing complex - The feel-good stuff: Cooling essential oils not only soothe and relax an irritated scalp, but they also work to keep hair healthy and moisturized.

Kaolin Clay - Derived from the same clay used to make porcelain, this substance absorbs excess oil and bonds to impurities and pollutants and rinses cleanly away. The mineral composition of kaolin clay helps soothe tired skin and boosts circulation, resulting in stronger hair follicles.

Carbon Charcoal - Absorbs excess oils and bonds with impurities to lift them away, leaving the scalp and hair clean, clear, and relieved without stripping essential moisture or weighing hair down.

10 Benefits in Every Bottle:

1) Made with *Seascalp™ biomarine ingredient 

2) Helps remove product buildup

3) Helps Hydrate a dry, itchy scalp

4) Detoxifies scalp

5) Soothes and calms scalp

6) Nourishes hair and scalp

7) Helps fortify hair

8) Deep Cleansing

9) Increases shine

10) Improves Elasticity

*SEASCALP IS A TRADEMARK OF LIPOTEC S.A. OR ITS AFFILIATES.

 

Features:

Color Safe

Paraben Free

Vegan

Leaping Bunny Certified 

 

How to: Apply directly to the scalp and massage. Rinse if desired. 

It's a 10 Five Minute Hair Repair for Blondes formula is designed specifically to boost blonde hair by adding radiant shine and increased silkiness, while protecting from heat and UV rays. This unique compound of natural ingredients is for blondes or anyone with light to medium colored hair. Best of all, this treatment takes only 5 minutes in the shower. 

Ingredients: 

Hydrolyzed Collagen: a protective conditioner created from fortifying compounds like those found in skin. 

Magnolia Bark Extract: contains potent conditioning benefits 

10 Amazing Benefits:

1) Adds radiance to blonde tones

2) Helps prevent brassiness

3) Adds shine

4) Helps inhibit hair breakage

5) Deeply moisturizes

6) UV protection

7) Improves elasticity

8) Creates softness & silkiness

9) Color Protectant

10) Helps Nourish hair

How to: After shampooing, apply from root to tip. Leave in 5 minutes, then thoroughly rinse. For deep treatment apply with heat. 

The secret to stunning curly hair is gentle cleansing, conditioning, and styling that delivers powerful moisture and protection with each use. That’s exactly what you get with our Miracle Coily Trio featuring our Miracle Coily Hydrating Shampoo (10 oz.), Miracle Coily Leave-in (4 oz.), and Miracle Coily Curl Cream (4 oz.) that eliminate frizz and tangles for smooth curly and wavy strands that are shaped, shiny, and well-defined. Each product is specially formulated to assist in the strengthening of hair as well as enhance manageability and resilience against damage for curls you’re happy to show off. 

How to:  

STEP 1: Apply shampoo to wet hair with massaging motion.  Rinse thoroughly.

STEP 2: Spray leave-in on hair after shower to detangle and style.  (Or, on dry hair use Leave-in to give a pick-me-up - mist entire lengths of strands and scrunch/twist to reignite your curls.)

STEP 3:  Apply Curl Cream evenly on clean damp hair from roots to ends – do not rinse.  Shape curls, air dry or diffuse to style.  Can reapply to dry hair to revitalize curls.

For those that like their hair to be on-trend without appearing coated with product, He’s a 10 Miracle Matte Molding Paste is a dapper, undercover way to achieve the look you want. Softer than pomade and less sticky too – this low-shine paste applies easily for multiple kinds of styles.

Ingredients: Please be aware that ingredient lists may change or vary from time to time. To confirm that an It’s A 10 Haircare product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

Soybean Oil: helps hair with moisture retention

Carnauba Wax: gives hair dry, matte finish

10 Benefits: 

1) Defines

2) Separates

3) Controls

4) Color Safe

5) All Day/Strong Hold

6) Has low shine for matte look

7) On trend texture

8) Adds Thickness

9) Moisturizing formula

10) Soft & Easy to apply

How to: Work a small amount into hands, apply throughout on damp or dry hair and style as desired.

Styling tip: It also adds texture & hold to any dry hair style. Can be used with hair dryer and other heat-styling tools. Brush or comb throughout the day without losing your look.

Created as a smart alternative to traditional hair spray, It’s a 10 Blow Dry Texture spray’s light-as-air formula provides just the right amount of flexible hold with zero tacky feel.  The fine mist works to enhance separation and texture strand by strand, so that there are never any flakes or stiffness, just beautiful style that lasts and lasts.

Ingredients: 

VP/VA Copolymer: A high-strength conditioner and shaper that coats the hair shaft for smooth, tangle-free texture and glossy, touchable shine.

Silica: Provides structure and lift while also absorbing oils that can weigh styles down

Zeolite: A powerful oil-absorbing mineral that also has purification properties that eliminate build up or residue

10 Benefits: 

1.  Creates separation and and texture 
2.  Helps absorb daily oil
3.  Boosts volume
4.  Medium hold
5.  Soft flexible formula
6.  Non tacky formula
7.  No flaking
8.  Helps restore hair’s healthy balance
9.  Lightweight feel
10.  Fine mist spray

How to: Short sprays on hair where volume and hold are needed. 

Pro Styling Tip: Use in short sprays for specially styled sections of hair or touch ups, or use with longer sprays for all-over styles that look perfectly finished. Lightweight formula can be reapplied as needed without worry of heaviness or build up.

WARNING:  EXTREMELY FLAMMABLE AEROSOL. Avoid spraying in eyes.  Contents under pressure. Do not puncture or incinerate. Avoid fire, flame and smoking during use and until hair is thoroughly dry.  Do not store at temperatures above 120 °F (50 °C) Keep out of reach of children. Use only as directed. Intentional misuse by deliberately concentrating and inhaling the contents can be harmful or fatal.  Do not place in hot water and near radiators, stoves or other sources of heat. Do not use in presence of open flame or spark. Flammable, Container may explode if heated. 

He's a 10 Miracle Defining Gel keeps hair firmly in place without sacrificing touchability and movement. It's an emollient-rich styling gel that can be used wet or dry providing a natural-looking hold that isn't stiff or plastic looking, along with the added benefit of a sophisticated fragrance.

Ingredients: Please be aware that ingredient lists may change or vary from time to time. To confirm that an It’s A 10 Haircare product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

Acrylates Copolymer: coats the hair shaft for smooth, tangle-free texture and glossy, touchable shine

Linalool: A plant-based shaper and fragrance that rinses clean and leaves no residue

Citronellol: Helps hair from turning greasy

10 Benefits:

1) Strong workable hold

2) No residue

3) Helps controls frizz

4) Nourishes hair

5) Enhances body

6) Texturizes

7) For all hair types

8) Improves shine

9) Increases fullness

10) Sophisticated men’s fragrance

How to: Apply a dime sized amount of gel evenly throughout hair.  Air dry or style as desired.  Dampen hair to reactivate gel.

Shiny, bouncy, smooth hair is a direct reflection of a scalp that is healthy and balanced. The It’s a 10 Scalp Restore Miracle Scalp Leave-In offers dual-action with ingredients that provide moisturizing antioxidants to help repair and condition scalp and hair. Potent natural essences work directly on hair to soften, detangle, and prevent frizz while nourishing ingredients work to restore the surface of the scalp. The lightweight formula leaves hair lustrous and full of volume, never dull or flat, and can be used daily with no build-up. Moisturizing agents protect the scalp from dryness while also sealing the hair shaft. The scalp is calm and refreshed, and hair is silky and controlled.

Ingredients such as: 

Please be aware that ingredient lists may change or vary from time to time. To confirm that an It’s A 10 Haircare product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

Seascalp™ - A biotechnological ingredient that helps minimize the accumulation of sebaceous lipids and strengthen the skin function. The ingredient helps in naturally providing a healthy scalp with less itchiness, flakes, and greasiness, while aids in daily managing dandruff-prone scalps.

*SEASCALP IS A TRADEMARK OF LIPOTEC S.A. OR ITS AFFILIATES. 

Energizing complex - The feel-good stuff: Cooling essential oils not only soothe and relax an irritated scalp, but they also work to keep hair healthy and moisturized.

Red Raspberry Oil - Filled with Vitamin E, this moisturizing antioxidant helps repair and condition scalp and hair while also protecting from environmental damage and providing anti-inflammatory action against irritant.

Eucalyptus Leaf extract - A plant-based solution for dry, itchy skin and scalp with a cooling, revitalizing essence that stimulates healthy skin renewal.

Panthenol - A highly effective strengthener.

10 Benefits in every bottle:

1) Made with *Seascalp™

2) Helps sooth scalp

3) Nourishes hair and scalp

4) Helps reduce oiliness

5) Detangles

6) Great for curly or straight styles

7) Restores Shine

8) Helps reduce frizz

9) Enhances hair natural body

10) Helps hydrate a dry, itchy scalp

*SEASCALP IS A TRADEMARK OF LIPOTEC S.A. OR ITS AFFILIATES. 

Features:

Color Safe

Paraben Free

Vegan

Leaping Bunny Certified 

How to: Spray evenly from mid shaft to ends on towel dried hair.  Do not rinse out. Comb through and style as desired.

Stylist tip: Spray generously over strands and near scalp, then massage in and comb or brush to distribute. Can be used on damp hair after showering, either as an alternative to, or in addition to regular conditioner. Also excellent on dry hair instead of hair spray or gel for taming flyaways.

It’s easy to tell when your scalp is out of balance – itching, burning, dryness, and your hair starts to look dull and lifeless too. The problem is that the surface of the skin has too much oil, which holds on to everyday bacteria, causes dead skin cells to cluster together to form flakes, and causes itchiness and inflammation as a response. It’s a 10 Scalp Restore Miracle Serum introduces naturally occurring ingredients that help rebalance oily skin and reduce the discomfort it can cause. This cooling sensation of this deep creamy treatment is mild enough to be used daily, but powerful enough to provide serious, long-lasting relief from irritated scalp conditions.

Ingredients:

Scalposine™ - Helps purify the scalp by resetting the scalp microbiota to recover a healthy scalp and  increase scalp comfort.

Energizing complex - The feel-good stuff: Cooling essential oils not only soothe and relax an irritated scalp, but they also work to keep hair healthy and moisturized.

Glycolic Acid -  A powerhouse liquid exfoliant that lifts away dead skin cells and excess oil to leave scalp clear and refreshed. With scalp health improved, condition of hair also improves –right from the root. The result is shinier, stronger, and more manageable hair.

Sodium Hyaluronate - This acid is remarkably lightweight, which makes it perfect for soothing a dry or itchy scalp without weighing hair down or leaving unwanted build-up. With the scalp properly moisturized, it becomes more resistant to irritants and inflammation, allowing hair to grow lustrous and with fewer flakes.

10 Benefits in Every Bottle:

1) Helps rebalance scalp

2) Soothes problem areas

3) Helps reduce scalp itching and flaking

4) Deeply moisturizes

5) Helps reduce oiliness

6) Helps fortify hair

7) Nourishes hair and scalp

8) Provides shine

9) Cool refreshing sensation

10) Safe for color treated hair

Features:

Color Safe

Paraben Free

Vegan

Leaping Bunny Certified 

How to: Apply directly to scalp and massage. Rinse thoroughly.

Just right for travel or trial, the Blow Dry Collection helps add explosive gloss and shine while protecting against heat and humidity to help reduce frizz and leave hair silky.  And because it is made to be weightless, hair is never flat or dull… it’s glowingly gorgeous.

Kits includes our 3-Step blow dry regimen of Miracle Blowdry Volumizer (2 oz), Miracle Glossing Leave-in (2oz), and Miracle H2O Shield(2oz).

How to:  

STEP 1: Spray Blow Dry Volumizer generously on clean, damp hair prior to styling focus on roots and work evenly through to ends.

STEP 2: Mist Glossing Leave-in evenly over damp hair and comb through to distribute product

STEP 3:  Spray H2O Shield and blow dry/straighten hair to activate weather protection – enjoy your best blow dry yet!

It’s a 10 Scalp Restore Miracle Tingling Conditioner replenishes and rejuvenates with amino acids, moisturizers, and calming compounds to reveal gorgeous tresses. Hydrated and healthy, the scalp helps hair grow smoother while reducing flaking. Moisturizers in the conditioner also work directly on the hair shaft to help avoid damage, leaving behind soft, manageable strands.

Ingredients: 

Please be aware that ingredient lists may change or vary from time to time. To confirm that an It’s A 10 Haircare product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

Seascalp™ - A biotechnological ingredient that helps minimize the accumulation of sebaceous lipids and help fortify the skin function. The ingredient helps in naturally providing a healthy scalp with less itchiness, flakes, and greasiness, while aids in daily managing dandruff-prone scalps.

SEASCALP IS A TRADEMARK OF LIPOTEC S.A. OR ITS AFFILIATES.  

Energizing complex - The feel-good stuff: Cooling essential oils not only soothe and relax an irritated scalp, but they also work to keep hair healthy and moisturized.

Red Raspberry Seed Oil - Filled with Vitamin E, this moisturizing antioxidant helps repair and condition scalp and hair while also protecting from environmental damage and providing anti-inflammatory action against irritant.

Eucalyptus Leaf extract - A plant-based solution for dry, itchy skin and scalp with a cooling, revitalizing essence that stimulates healthy skin renewal.

10 Benefits in Every Bottle:

1) Made with *Seascalp™ biomarine ingredient 

2) Helps restore healthy scalp

3) Supreme Hydration for hair

4) Helps hydrate a dry, itchy scalp

5) Soothes and calms scalp

6) Superior detangling

7) Helps fortify hair

8) Nourishes hair and scalp

9) Helps retard dandruff

10) Deeply moisturizes

*SEASCALP IS A TRADEMARK OF LIPOTEC S.A. OR ITS AFFILIATES. 

Features:

Color Safe

Paraben Free

Vegan

Leaping Bunny Certified 

How to: After shampooing, apply generously throughout hair. Leave in for 2 to 5 minutes. Rinse thoroughly.

Your Essential Styling Tool – Perfected

Want to take your amazing results from It’s a 10’s shampoos, conditioners, and styling products even further? All it takes is the It’s a 10 Miracle Round Brush collection. Whether you’re looking for straight, sleek locks or loose waves and curls, there’s a brush barrel size to take your blow-out all the way to stunningly beautiful.

42mm Easy, smooth straightening for medium-length hair and layered styles

10 Features & Benefits:

1. 70% Nylon Bristles for extreme control
2. 30% Boar Bristle for smoothness & shine
3. Ergonomically designed handle
4. Rubberized handle with grip
5. Aluminum barrel
6. Ceramic coated barrel heats evenly
7. Tourmaline negative ion coated barrel adds shine and smoothness
8. Custom aerated cap for barrel airflow for faster dryin
9. Creates volume and bod
10. Light weight design

Your Essential Styling Tool – Perfected

Want to take your amazing results from It’s a 10’s shampoos, conditioners, and styling products even further? All it takes is the It’s a 10 Miracle Round Brush collection. Whether you’re looking for straight, sleek locks or loose waves and curls, there’s a brush barrel size to take your blow-out all the way to stunningly beautiful.

70mm Provides maximum hold for straightening naturally curly or wavy hair

10 Features & Benefits:

1. 70% Nylon Bristles for extreme control
2. 30% Boar Bristle for smoothness & shine
3. Ergonomically designed handle
4. Rubberized handle with grip
5. Aluminum barrel
6. Ceramic coated barrel heats evenly
7. Tourmaline negative ion coated barrel adds shine and smoothness
8. Custom aerated cap for barrel airflow for faster dryin
9. Creates volume and bod
10. Light weight design

Just right for travel or trial, this collection is a one-stop shop for silky, nourished, protected hair… the It’s a 10 Miracle Keratin Trio includes all the essentials you need for beautiful locks every day.

Our 3-Step regimen of Miracle Shampoo (2 oz), Miracle Deep Conditioner (2oz), and Miracle Leave-in (2oz) are all enriched with the power of keratin to deliver intense conditioning while also shielding hair from heat styling and environmental damage and leaves hair bouncier and softer with each use.

How to:  

STEP 1: Apply shampoo to wet hair with massaging motion.  Rinse thoroughly.

STEP 2: After shampooing, apply conditioner generously throughout hair. Leave in for 2 to 5 minutes. Rinse thoroughly.

STEP 3:  Spray Leave in evenly from mid shaft to ends on towel dried hair.  Do not rinse out. Comb through and style as desired.

PLEASE NOTE:
Fragile hair (including, but not limited to, highly bleached hair) may snap or break
with overuse of Keratin based products.

When your scalp is balanced and calm, so is your hair. It’s that simple. The Scalp Restore Kit from It’s a 10 is a powerful 1-2-3 combo that helps soothe itchy, flaky, or dry scalp that also protects and enhances the condition of your hair. Natural ingredients in our Shampoo (10 oz) and Conditioner(8 oz) such as our Stimulating Herbal Complex of Peppermint, Menthol, Eucalyptus, Evening Primrose oil and Tea Tree Extracts provide cooling relief of discomfort.  While our Seascalp™ bio-marine complex that helps minimize the accumulation of sebaceous lipids to reduce itchiness, flakes and greasiness.   The added scalp brush increases circulation to the scalp to encourage and support healthy-looking hair growth right at the root.

Finally, there is relief for scalp discomfort that also protects and enhances the condition of your hair. Thanks to Scalp Restore Miracle Calming Spray from It’s a 10, this quick, easy leave-in spray helps calm irritation while helping fortify the scalp and hair with a custom blend of natural amino acids, essential extracts, lightweight moisturizers. Simply spritz on and in seconds, scalp distress is soothed, and hair is refreshed. The gentle formula provides a calming sensation while also rebalancing skin on the scalp for more lasting comfort.

Ingredients: Please be aware that ingredient lists may change or vary from time to time. To confirm that an It’s A 10 Haircare product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

Seascalp™ - A biotechnological ingredient that helps minimize the accumulation of sebaceous lipids and facilitate the skin function. The ingredient helps in naturally providing a healthy scalp with less itchiness, flakes, and greasiness, while aids in daily managing dandruff-prone scalps.

SEASCALP IS A TRADEMARK OF LIPOTEC S.A. OR ITS AFFILIATES

Scalposine™ - Helps purify the scalp by resetting the scalp microbiota to recover a healthy scalp and  increase scalp comfort.

Energizing complex - The feel-good stuff: Cooling essential oils not only soothe and relax an irritated scalp, but they also work to keep hair healthy and moisturized.

Rosemary Leaf extract - An herbal compound rich in antioxidants and anti-inflammatory agents to help soothe stressed scalp and hair by neutralizing free radicals that can upset skin’s delicate balance. Rosemary also stimulates circulation to help the scalp maintain a healthy balance.

Sunflower extract - This natural antioxidant helps guard against environmental and UV damage while imparting gentle, light moisturization to the scalp and hair shaft.

 

10 Benefits:

1) Made with *Seascalp™ biomarine ingredient 

2) Instant cool refreshing sensation

3) Helps rebalance scalp

4) Reduces oiliness

5) Helps reduce scalp itching and flaking

6) Soothes problem areas

7) Nourishes hair and scalp

8) Detangles 

9) Promotes healthier hair 

10) Provides shine

*SEASCALP IS A TRADEMARK OF LIPOTEC S.A. OR ITS AFFILIATES. 

Special Features:

Color Safe

Paraben Free

Vegan

Leaping Bunny Certified 

How to: Apply directly to the scalp and massage. Can be used on wet or dry hair. 

Just right for travel or trial,  this collection is essential conditioning for everyday use. Enriched with effective smoothers and moisturizers, the Conditioning Collection delivers softer, more manageable hair each and very use.   

Kit includes our famous Miracle Daily Shampoo (2 oz.), Miracle Daily Conditioner (2 oz.), and our award-winning Miracle Leave-in (2 oz.).   Individually, each product improves hair’s manageability, but when combined, you have an unbeatable 3 step regimen builds soft, flowing hair that stands up stunningly to humidity, blow-drying and styling for salon-quality styles any time, every time.

How to:

STEP 1: Apply Shampoo to wet hair with massaging motion.  Rinse thoroughly.

STEP 2: After shampooing, apply Conditioner generously throughout hair. Leave in for 2 to 5 minutes. Rinse thoroughly.

STEP 3:  Spray Leave in evenly from mid shaft to ends on towel dried hair.  Do not rinse out. Comb through and style as desired.

Our popular leave-in is now enhanced with an extra dose of moisture. With just a few sprays, this conditioning mist helps provide for all-day moisturizing action.  Works great as a pre-treatment for heat styling as well. 

Ingredients:

Please be aware that ingredient lists may change or vary from time to time. To confirm that an It’s A 10 Haircare product is suitable for your personal use, please reference the full list of ingredients that is included on your product.

Panthenol: A highly effective moisturizer, fortifier and anti-oxident

Indian Gooseberry Extract: Is known for its intensive nourishing properties

Bamboo Extract:  One of nature’s antioxidant and anti-irritant properties that help protect against environmental damage

Rosehip Seed oil:  a great source for providing nourishment and moisture to the hair

10 Benefits:

1) Nourishes hair

2) Thermal protector

3) Detangles

4) Helps seal hair cuticle

5) Helps reduce frizz

6) Restores shine

7) Adds softness

8) Helps fortify the hair

9) Enhances hair natural body

10) Increased Manageability

How-to: Spray evenly from mid shaft to ends on towl dried hair. Do not rinse out. Comb through and style as desired. 

A Shave That Goes Beyond Smooth

Created to give a closer, smoother, long-lasting shave, this rich creamy formula plumps whiskers so razors get a clean cut, while intense moisturizers lubricate facial hair to minimize razor burn and sensitivity. Deep conditioning agents penetrate into skin providing soothing comfort between shaves and a better shave with each use. Herbal agents further reduce redness and bumpiness, so skin is touchably soft and visibly smooth.

Ingredients: Please be aware that ingredient lists may change or vary from time to time. To confirm that an It’s A 10 Haircare product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

10 Benefits:

1) Rich creamy formula

2) For all skin types

3) Softens and soothes skin

4) Lubricates beard

5) Helps minimize razor burn

6) Wet or dry use

7) Nourishes skin

8) Reduces Redness

9) Softens beard hairs

10) Sophisticated fragrance

Ingredients:

Natural Menthol: Provides a cooling sensation with antiseptic properties

Coconut Oil: Deeply penetrating botanical moisturizer that leaves skin silky smooth and reduces razor drag

Glycerin: Clean-rinsing lubricant for a razor that glides smoothly and helps eliminate nicks and cuts

How to: Apply on even layer to beard area with hands or apply onto shaving brush, wet and move in a circular motion over beard area to create lather.

Curly hair is delicate by nature, which means it needs extra nourishing love and care to look its smoothest and best. That’s why It’s a 10 Miracle Moisture Cream focuses on delivering the powerful moisture curly hair needs without weighing it down or making hair crunchy. Our signature mix of plant proteins penetrates deep into every strand to provide silky definition and touchable hold. Used regularly, it’s a 10 Miracle Coily Moisture Cream helps improve hair strength, leading to softer, shinier, more manageable hair that looks and feels moisturized and healthy.

Ingredients: Please be aware that ingredient lists may change or vary from time to time. To confirm that an It’s A 10 Haircare product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

Our Proprietary Blend:

• Avocado Oil: Replenishes hair and deeply conditions
• Coconut Oil : Helps moisturize hair and scalp while reducing damage
• Shea Butter: Helps soften strands and seal in hydration
• Monoi extract: Soothes the scalp and helps fortify shaft while protecting from UV and environmental factors

Our proprietary formula nourishes hair with vitamins that help strengthen, impart softness and manageability. Our Coily collection provides balanced moisture and helps improve the health of the hair with every use, without build-up or heaviness. 

Cocoa Seed Butter:  A high-intensity natural oil that slows the loss of water from hair and skin, maintaining a healthy moisture balance that blocks out damaging external factors heat and dryness.

10 Benefits:

1) Soft curl definition

2) Nourishing formula

3) Can be layered

4) Defrizzes

5) Adds shine

6) Detangles

7) Helps reduce split ends

8) Creates silky feel

9) Thermal Protectant

10) Color Safe

How to: Work into hair from mid shaft to ends.  Do not rinse.  Can be used on wet or styles.

A smoothing conditioning treatment for everyday use. Even the most extreme damage, dryness, or over-processed hair can benefit from the daily infusion of moisture and vitamins found in It’s a 10 Potion Conditioner.

Ingredients:

Please be aware that ingredient lists may change or vary from time to time. To confirm that an It’s A 10 Haircare product is suitable for your personal use, please reference the full list of ingredients that is included on your product.

packaging.Keratin Amino Acids: a concentrated dose of hair’s own natural protector

Indian Gooseberry Extract: is known for its intensive nourishing properties

Bamboo Extract: one of nature’s antioxidant and anti-irritant properties that help protect against environmental damage

Rose Extract: is a great source providing nourishment and moisture to the hair

10 Benefits:

1) Restores moisture balance

2) Helps reduce frizz

3) Packed with hydration

4) Helps with extreme damage

5) Won't weigh hair down

6) Safe for color treated hair

7) Adds ultra-shine

8) Creates soft radiant hair

9) Helps improve elasticity

10) Detangles

Your favorite conditioner is now enriched with the power of keratin!

Smooth, sleek, and strong are all simpler than ever thanks to the essential conditioners and effortless spritz-on application of It’s a 10 Miracle Leave-In Conditioner Plus Keratin. This lightweight, deliciously-smelling conditioner penetrates deep into the hair shaft to rebuild dry and damaged hair from the inside out. Hair’s most important nutrient, keratin, is a powerhouse of revitalization and can be used straight out of the shower as a detangler or as a heat-protectant spray. No matter your hair type, this hard working helper gives curls soft, frizz-free definition and makes straight styles mirror-smooth, all while making your hair healthier with every application.

IT’S A 10 MIRACLE LEAVE-IN PRODUCT IS FORTIFIED WITH NATURAL INGREDIENTS SUCH AS:

Panthenol: a highly effective strengthener

Sunflower Seed Extract: natural sunscreen that guards against color fading and/or brassiness

Green Tea Leaf Extract: shields hair from environmental damage with powerful antioxidants

Silk Amino Acids: restores natural moisture balance while adding strength and shine

Citric Acid (Vitamin C): a powerful antioxidant that defends hair’s natural strength and beauty

Want the power of our classic Miracle Leave-In Product without all the heaviness? Miracle Leave-In Lite is just the answer. This unique, ultra-light formula is designed for those with fine or short hair and uses some of the lightest, yet most effective, ingredients available. Chamomile extract serves as a gentle, soothing treatment for both hair and scalp, while hydrolyzed silk restores moisture, strength, and shine. Combined with a number of other natural ingredients, our Miracle Leave-In Lite is just the pampering product your hair deserves.

Ingredients: Please be aware that ingredient lists may change or vary from time to time. To confirm that an It’s A 10 Haircare product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

Althaea Officinalis (Marshmallow) Root Extract: this natural hair care powerhouse offers numerous benefits such as lift, body, volume and lightweight conditioning with absolutely zero build-up or heaviness. It also works to improve hair’s health by reducing scalp irritation and dryness – imparting even more weightless volume

Acai Extract: improves tensile strength and shine

Chamomile Extract: a gentle, soothing treatment for hair and scalp

Green Tea Extract: enhances overall hair health with antioxidants and nutrients

Hydrolyzed Rice Protein: light-as-air formula for rebuilding and strengthening damaged hair

Hydrolyzed Silk: restores natural lightweight moisture balance while adding strength and shine

Sunflower Seed Extract: natural sunscreen that guards against dryness and color fading or brassiness

Panthenol: a highly effective strengthener

Linalool: plant-based shaper and fragrance

Citronellol: a lemony scented oil that strengthens hair against environmental hazards like fungus and dirt build-up

It’s a 10 Miracle Deep Conditioner Plus Keratin - healthy hair on the inside and out!

In just five to ten minutes, you can revitalize your hair and reverse damage with this easy, yet powerful, deep conditioner! Keratin, aloe vera, and other natural ingredients work hard to smooth hair cuticles and protect against heat, split ends, and sun damage. Not only does this mask do great things for your hair, it also feels great, too (and who couldn’t use a little pampering?). Healthy hair equals smooth, shiny, stronger styles and a look that’s full of life!

THE INTENSE RESTORATIVE CAPABILITIES OF IT’S A 10 DEEP CONDITIONER WITH KERATIN ARE MADE POSSIBLE THROUGH:

Keratin Amino Acids and Hydrolyzed Keratin: restores lost moisture and strength to dry, brittle, color treated or otherwise damaged hair by infusing it with the same natural proteins that make up hair in the first place

Sunflower Seed Extract: natural sunscreen that guards against color fading and/or brassiness

Aloe Vera: an excellent natural sunscreen and water based moisture sealer

Chinese Tea Leaf Extract: enhances overall hair health with antioxidants and nutrients

Linseed Oil: complex natural oil and moisturizing agent that penetrates hair shaft

Apricot Kernel Oil: vitamin-rich natural oil that improves health of scalp and hair

Sweet Almond Oil: an emollient oil that moisturizes scalp and imparts flexibility and shine to hair

It’s a 10 Haircare’s line of shampoos, conditioning treatments, and styling products are certainly essential to salon-quality hair. But, it’s professional-level tools that really elevate styles to perfection – like The It’s a 10 Miracle Professional Hair Dryer.

This hand-held dryer integrates all of the latest technologies into a single styling tool. Now, you can get the smooth-feeling dry of a ceramic dryer plus the quick dry time of a tourmaline dryer, and also the additional static reducing of an ionic dryer all in one. The result is powerful performance that’s designed to protect strands and reduce damage, even if you blow dry every day.  What’s more, the It’s a 10 Miracle Professional Hair Dryer has the flexibility to handle curly, straight, wavy, structured, set, men’s, and women’s styles all with effortless ease. Three temperature settings and two wind speeds provide exceptional control and adaptability for multiple types of use, and the addition of two attachments – a diffuser and a concentrator nozzle – respond to the needs of any kind of hair. There’s even a cold-shot button for quick setting of cool styles. Plug it in, turn it on, and you’re only minutes from runway-ready style.

Benefits:

1. Ceramic technology heats instantly.
2. Ionic & Tourmaline powder mix reduces damage.
3. Technology dries hair up to 40% faster.
4. 125V, 60 Hz, 1875 watts of power.
5. Highest quality of nylon material, resists high temps.
6. High-end quality of AC motor – 100% copper. Over 90% longer lasting motor.
7. Symmetrical, stronger wind power & speed.
8. Advanced heating element with constant control parts.
9. Two LED indicator lights. Cool & Hot Buttons.
10. Heavy-Duty ALCI plug, 8.5’ cord 

NOTE: FOR USE IN USA ONLY

Miracle Hair Mask - 2oz Travel Size

It’s a 10 Silk Express Miracle Silk Leave-In Conditioner – The Silky, Strong Treatment That Stays with You

The world’s favorite leave-in conditioner just keeps getting better. Now, It’s a 10 Haircare’s signature leave-in conditioner is available with the power and performance of silk protein. Spray on and comb through wet or dry hair for noticeably amazing shine and smoothness. Tangles slide out effortlessly, while additional conditioners repair and reinforce strands from root to tip. The result is stronger, longer, shinier locks that respond better to styling and environmental challenges like humidity or dryness. And, like you’d expect from silk, It’s a 10 Silk Express Miracle Silk Leave-In Conditioner delivers a lighter-than-air finish that rinses clean with no build-up or heaviness.

IT’S A 10 SILK EXPRESS MIRACLE SILK LEAVE-IN CONDITIONER INFUSES HAIR WITH THE LUXURIOUS CONDITIONING OF NATURAL INGREDIENTS LIKE:

Hydrolyzed Silk: an easy-to-absorb silk protein formula that restores natural lightweight moisture balance while adding strength and shine

Coumarin: herbal-based fragrance and conditioning compound found in vanilla grass and the tonka bean plant

Panthenol: highly effective strengthener

Linalool: plant-based shaper and fragrance

Geraniol: a natural fragrance derived from the geranium plant

Hexyl Cinnamal: a component of essential chamomile oil, known to soothe hair and impart fragrance

Ever wish you could perfect your dream hair style and improve the overall condition of your hair at the same time? Think of It’s a 10 Styling potion as your secret weapon.

Ingredients:

Please be aware that ingredient lists may change or vary from time to time. To confirm that an It’s A 10 Haircare product is suitable for your personal use, please reference the full list of ingredients that is included on your product.

Hydrolyzed silk: An easy to absorb silk protein formula that restores natural lightweight moisture balance

10 Benefits:

1) Helps smooth hair

2) Adds shine

3) Good for Curly looks

4) Helps create slick back styles

5) Detangles

6) Great for air dried styles

7) Reduces frizz

8) Soft manageable hair

9) Nourishes the hair

10) Light weight formula

How to: Apply to wet or dry hair. Style as desired.

 

Apply the ultra-thick, rich, creamy formula of Potion’s Miracle Hair Mask to the most stressed-out tresses, infused with proteins, moisturizers and more this in-shower mask helps eliminate frizz, fortifies the hair and smooths the cuticle for a beautiful result that’s a ‘10’.

Ingredients:

Please be aware that ingredient lists may change or vary from time to time. To confirm that an It’s A 10 Haircare product is suitable for your personal use, please reference the full list of ingredients that is included on your product.

Keratin Amino Acids: a concentrated dose of hair’s own natural protector

Hydrolyzed Collagen: a protective conditioner created from strengthening compounds like those found in skin.

Rose Extract: is a great source providing nourishment and moisture to the hair

Bamboo Extract: one of nature’s antioxidant and anti-irritant properties that help protect against environmental damage

Indian Gooseberry Extract: is known for its intensive nourishing properties

10 Benefits:

1) Deep Conditioning Treatment

2) Intense hydration

3) Helps improve elasticity

4) Radiant shine

5) Nourishes dry, damaged hair

6) Safe for chemically treated hair

7) Detangles

8) Helps reduce frizz

9) Helps restore softness

10) pH balanced

Daily Cleansing and TLC combined give dry or damaged hair the support it needs to be shinier and softer with It’s a 10 New Enhanced Potion Miracle Shampoo.  Through our signature blend of natural compounds and botanical essences it imparts silky softness that makes hair more manageable and resilient to future damage. Gentle and clean rinsing, hair is left feeling vibrant, and beautiful.

Ingredients:

Please be aware that ingredient lists may change or vary from time to time. To confirm that an It’s A 10 Haircare product is suitable for your personal use, please reference the full list of ingredients that is included on your product.

Keratin Amino Acids: a concentrated dose of hair’s own natural protector

Indian Gooseberry Extract: is known for its intensive nourishing properties

Bamboo Extract: one of nature’s antioxidant and anti-irritant properties that help protect against environmental damage

Rose Seed Oil: is a great source providing nourishment and moisture to the hair

Panthenol - a highly effective moisturizer, fortifier and anti-oxidant

10 Benefits:

1) Helps protect hair from damage

2) Enhances body

3) Color safe formula

4) Helps fortify hair

5) Moisturizing lather

6) Helps reduce split ends

7) Increases shine

8) Nourishes hair

9) Helps prevent breakage

10) pH balanced

How to: Apply to wet hair with massaging motion. Rinse thoroughly. 

Say goodbye to dull, damaged hair and hello to your hair care BFF, all the benefits of our Miracle Leave-In Product, now in fragrance free formula. A cult-classic, this easy-to-use spray smooths hair, helps eliminate frizz, restores shine, and enhances your hair’s natural body.

Ingredients:

Panthenol: A highly effective moisturizer, fortifier and anti-oxidant

Shea Butter: Helps soften strands and seal in hydration 

Coconut Oil: Helps moisturize hair and help tame frizz and add shine

 10 Benefits:

1)         Nourishes hair

2)         Thermal Protector

3)         Detangles

4)         Helps protect hair color

5)         Restores Shine

6)         Helps reduce frizz

7)         Inhibits dry, damaged hair 

8)         Helps replace lost proteins

9)         Enhances hair natural body

10)       Helps prevent split ends

How to: Spray evenly from mid shaft to ends on towel dried hair. Do not rinse. Comb through and style as desired. 

It's A 10 Miracle Blow Dry Glossing LeaveIn Treatment 4 oz, 4 oz - Harris Teeter

A New Twist for Luxurious Curls, Waves, and Straight Styles. Nothing is as alluring as shiny, smooth, frizz-free hair regardless of how it’s styled. It’s a 10 Miracle Coily Leave-In gives you the freedom to explore dozens of different looks all with the same flawless finish you’ve come to expect from It’s a 10. Stunning braids without fly-aways, beachy waves that look soft and conditioned, defined springy curls, sleek straightened tresses– it’s all possible with just one product.

It's A 10 Miracle Leave-in Product, Coily - 120 ml

Goodbye, high maintenance. All Eyes on Me 10-in-1 Hair Perfector contains all your hair needs in one bottle. Help repair, protect, detangle and moisturize your locks with one quick spritz. Spray onto towel dried hair, comb through, and style. For easy to manage hair, without the use of multiple products. For all hair types straight, wavy, curly. Instantly transforms unmanageable hair. Infused with keratin. Help repair, protect, detangle and moisturize. Made In The USA.

Not Your Mother's All Eyes on Me 10-in-1 Heat Protectant and Detangler Hair Perfector - 6 fl oz

It's a 10 Haircare Miracle Daily Travel Set- Shampoo, Conditioner, and Leave-In Product, 2 fl. oz. ea. : Beauty & Personal Care

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The It's A 10 Truly Miracle Hair Care Travel Bag is the ultimate haircare companion for those on the go. This comprehensive kit includes a curated

It's A 10 Truly Miracle Hair Care Travel Bag Daily Conditioner, Leave-In Product, Moisture Shampoo 2 oz Each

50% Off It's A 10 Leave In Haircare Free Shipping, 55% OFF

It's a 10 Haircare Miracle Coily Leave-in Product, 4 oz. : Beauty & Personal Care

Haircare Miracle Leave-In: Deep conditioning treatment for damaged hair 4 Fl Oz Bottle: Provides 4 fluid ounces of leave-in conditioner Unisex

It's a 10 Haircare Miracle Leave-In product, 4 fl. oz (4 Fl Oz (Pack of 3))

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It's a 10 Blow Dry Miracle Glossing Shampoo 10 oz, 295.7ml/10oz - Gerbes Super Markets

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, MIRACLE LEAVE-IN PRODUCT: spray smooths hair, eliminates frizz, restores shine, and enhances your hair's natural body. MIRACLE LEAVE-IN PLUS

Best of It's A 10 Hair Care Products - Choose from 1 or 2 Pack