Voice Of The Customer: Why & How to Start a VoC Programme

Learn how to start a Voice Of The Customer program and how to understand your VoC insights. Learn to analyze VoC information in this complete guide.
Why do some companies succeed with their VOC program while others struggle? We now have more data on customers than ever before, but discerning your customers' “voice” from all the noise can be really difficult if you don't have a proper system in place. Organizations with a Voice of Customer program (VOC) have 55% greater customer retention rates and an average 23% decrease in year-over-year customer service costs! And, according to this report, best-in-class VOC users have a year-over-year

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