How Brands Benefit From Scent Marketing
By A Mystery Man Writer
Last updated 17 May 2024
Cinnabon is one brand that has a successfully crafted scent marketing campaign designed to encourage sales. The bakery chain bakes fresh cinnamon rolls every 30 minutes to ensure the smell never leaves the air. The ovens are at the front of the store where scents can travel to the noses of customers more easily. When the scent isn’t strong enough, they warm sheets of cinnamon and brown sugar in the oven. This is just one of many scent marketing techniques used by companies across the . . .
Brands can use smell to reinforce its image and form unique and power connections with consumers while boosting sales.
Scents affect on customers and brands
The sweet smell of success: The power of a signature brand scent
6 Benefits Scent Marketing Can Bring to Your Business - Spectrio
What is Scent Marketing and How Can It Boost Your Sales?
Vibeslaboratories
How Do Stores Smell So Good? The Power of Scent Marketing
ScentAir Raydiant
Scent Marketing & Fragrance Marketing for Businesses
PDF) Sensory marketing: The multi-sensory brand-experience concept
Smell that? Scent marketing is your brand's invisible secret
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