Ethos, Pathos & Logos: Definition and Examples of Persuasive Advertising Techniques (2023)
By A Mystery Man Writer
Last updated 03 Jun 2024
Ethos, pathos and logos are techniques of persuasion that form the rhetorical triangle. Ethos is employed to convince by offering credibility. Pathos is about evoking an emotional response in viewers. Logos is appealing to logic by use of verifiable data.
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