Just Do It? Please Don't. BibBoards does what Nike Can't

By A Mystery Man Writer

Last updated 03 Jul 2024

Just Do It? Please Don't. BibBoards does what Nike Can't

Back In 2016, Nike released their big idea to kick safety pins to the curb. And it was terrible. The global superpower, with their billions of dollars and “state of the art” product design teams created a solution that was poorly designed, misinformed, and flat out a failure. The Sticky Bib that Never Stuck Nike’s not-so-brilliant idea for a bib that doesn’t use safety pins was to create a bib with heavy adhesives that stuck directly to your gear. Even in theory this isn’t a great idea because it replaces one damaging solution with another. The sticky bib was just as damaging, if not more so, as traditional bibs with safety pins. These bibs would leave a thick layer of adhesive residue on your race day shirt or expensive cycling suit. Instead of a small hole that rips over time,
Back In 2016, Nike released their big idea to kick safety pins to the curb. And it was terrible. The global superpower, with their billions of dollars and “state of the art” product design teams created a solution that was poorly designed, misinformed, and flat out a failure. The Sticky Bib that Never Stuck Nike’s not-so-brilliant idea for a bib that doesn’t use safety pins was to create a bib with heavy adhesives that stuck directly to your