I Hate to Say It, But This Digital Tape Measure Looks Incredible

The last time we looked at Reekon Tools was in "When MIT Engineers Design a Power Tool Accessory." Now the ME mad men are back with another digital take on a long-analog object, in this case the tape measure. And while I'm instantly skeptical of things like this, I have

Stanley 25 ft. FATMAX Magnetic Tape Measure FMHT33865L - The Home Depot

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STANLEY FATMAX Magnetic tapes provide an extra set of hands when working with metal surfaces. 14 ft. of reach* and a durable high impact case make

25 ft. FATMAX Magnetic Tape Measure